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Property marketing is always a challenge. How do you make sure your client's property gets the attention it needs? How do you make it easy for buyers to learn about your property? Some REALTORS® are turning to single-property websites to feature an individual property on a dedicated site. Is the time and effort of creating a single-property website worth it? See what others are saying.
Why Single-Property Websites?
Using Tumblr.com as a Single Property Website, (AgentGenius.com, Jan. 2, 2011).
A New Breed of Single Property Websites for Real Estate: The Solution, (AgentGenius.com, Mar. 17, 2010).
A New Breed of Single Property Websites for Real Estate, (AgentGenius.com, Mar. 1, 2010).
Why some agents are using single-property Web sites, (California Association of REALTORS®, Nov. 2008).
Do-It-Yourself Web Sites, (Florida Association of REALTORS®, July/Aug. 2008).
There is Gold in Your Neighborhood! Part I and There is Gold in Your Neighborhood! Part II, (RISMedia.com, June 11 & 19, 2008).
Single-property websites:123MainStreet.com?, (AgentGenius.com, June 13, 2008).
Single Property Websites for Real Estate Listings, (realestateblog.com, June 11, 2008).
Consumer Demand for Single Property Web Sites Ignites Sales of PowerSites, (RISMedia.com, Oct. 11, 2007).
Bring More Unique Exposure to Every Home, (Realty Times, May 3, 2006).
Marketing with Single-Property Websites
4 Key Reasons to Choose WordPress For Your Real Estate Website, (Geekestateblog.com, Mar. 13, 2012).
Complete Property Marketing, in About 30 Seconds, (Realtor.com, Jan. 23, 2012).
Secure Listings With Single Property Sites, (Geekestateblog.com, Dec. 8, 2008).
Monday Morning Mobile: Coordination and Integration, (RISMedia.com, Feb. 7, 2011).
Refocus Your Marketing Budget: Mar-ka-ching!, (Florida Association of REALTORS®, Jan. 2009).
Single Property Websites, (Geekestateblog.com, Jan. 24, 2008).
Give Searchers What They're Looking For, And Get the Lead, (Realty Times, Mar. 21, 2007).
High-Tech Marketing Solutions for REALTORS®, (Realty Times, Sept. 28, 2005).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
501 Web Site Secrets (Adobe eReader)
I’ve Got a Domain Name-Now What? (Kindle and Adobe eReader)
The Roadmap to Building a Successful Website – What You Should Know Before Doing-It-Yourself or Before Hiring a Web Designer (Adobe eReader)
101 Ways to Promote Your Real Estate Web Site (Adobe eReader)
101 Ways to Promote Your Web Site (Adobe eReader)
200 Marketing Ideas for Your Website (Adobe eReader)
Building a Web Site For Dummies (Adobe eReader)
Creating Web Pages For Dummies (Adobe eReader)
Do-It-Yourself Advertising and Promotion (Adobe eReader)
Put Your Business Online (Adobe eReader)
Web Marketing For Dummies (Adobe eReader)
Web Marketing for Small Business: 7 Steps to Explosive Business Growth (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
The Culturally customized Web site, (Burlington, MA: Elsevier, 2005). HF 5548.5 N63
The Web Designer’s Idea Book, Volume 2, (Cincinnati, OH: HOW Books, 2010). TK5105.888 M42
Field Guides & More
These field guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Marketing with Blogs
Field Guide to Preparing & Staging a Home for Sale
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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.