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Field Guide to Single-Property Websites

(Updated March 2015)

Property marketing is always a challenge. How do you make sure your client's property gets the attention it needs? How do you make it easy for buyers to learn about your property? Some REALTORS® are turning to single-property websites to feature an individual property on a dedicated site. Is the time and effort of creating a single-property website worth it? See what others are saying. (D. McCormick, Operations Analyst)


- ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.


Why Single-Property Websites?

How Single House Web Sites Operate in Your Favor, (Baggiho.com, Feb. 21, 2014).

Simplify Your Mobile Real Estate Site, (Inman News, Sept. 26, 2013).

Modern Single-Property Websites For Your High-End Luxury Listings, (Realty Biz News, Sept. 12, 2013).

The Benefits of Individual Property Websites, (Real Incentive, May 29, 2013).

Using Tumblr.com as a Single Property Website, (AgentGenius.com, Jan. 2, 2011).

A New Breed of Single Property Websites for Real Estate: The Solution, (AgentGenius.com, Mar. 17, 2010).

A New Breed of Single Property Websites for Real Estate, (AgentGenius.com, Mar. 1, 2010).

Why Some Agents are Using Single-property Web Sites, (California Association of REALTORS®, Nov. 2008).

There Is Gold in Your Neighborhood! Part I and There Is Gold in Your Neighborhood! Part II, (RISMedia.com, June 11 & 19, 2008).

Single-property Websites:123MainStreet.com?, (AgentGenius.com, June 13, 2008).

Consumer Demand for Single Property Web Sites Ignites Sales of PowerSites, (RISMedia.com, Oct. 11, 2007).

Bring More Unique Exposure to Every Home, (Realty Times, May 3, 2006).


Marketing With Single-Property Websites

Special report: How to deliver technology agents need, (Inman News, Jan. 26, 2015).

Going Solo – The Rise of Single Property Marketing Websites, (Real Estate Pundit, Sept. 22, 2014).

Agents: Are you sending mixed messages?, (Realty Times, Aug. 28, 2014).

The best Santa Clarita listing agents share their online tricks, (Realty Times, Jan. 12, 2014).

4 Key Reasons to Choose WordPress For Your Real Estate Website, (GeekEstate, Mar. 13, 2012).

Secure Listings With Single Property Sites, (GeekEstate, Dec. 8, 2008).

Monday Morning Mobile: Coordination and Integration, (RISMedia.com, Feb. 7, 2011).

Single Property Websites, (GeekEstate, Jan. 24, 2008).

Give Searchers What They're Looking For, And Get the Lead, (Realty Times, Mar. 21, 2007).

High-Tech Marketing Solutions for REALTORS®, (Realty Times, Sept. 28, 2005).


eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

Above the Fold, (Cincinnati, OH: How, 2011). TK 5105.888 M553

The non-designer’s Web book: an easy guide to creating, designing, and posting your own Web site, (Berkeley, CA: Peachpit Press, 2006). HF 5548.5 W55

101 Ways to Promote Your Real Estate Web Site (Adobe eReader)

101 Ways to Promote Your Web Site (Adobe eReader)

200 Marketing Ideas for Your Website (Adobe eReader)

501 Web Site Secrets (Adobe eReader)

Building a Web Site For Dummies (Adobe eReader)

Creating Web Pages For Dummies (Adobe eReader)

Do-It-Yourself Advertising and Promotion (Adobe eReader)

I’ve Got a Domain Name-Now What? (Kindle and Adobe eReader)

Million Dollar Website (Kindle, Adobe eReader)

Put Your Business Online (Adobe eReader)

The Roadmap to Building a Successful Website – What You Should Know Before Doing-It-Yourself or Before Hiring a Web Designer (Adobe eReader)

Web Marketing For Dummies (Adobe eReader)

Web Marketing for Small Business: 7 Steps to Explosive Business Growth (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800-874-6500 for assistance.

Above the Fold, (Cincinnati, OH: How, 2011). TK 5105.888 M553

The Culturally Customized Web Site, (Burlington, MA: Elsevier, 2005). HF 5548.5 N63

The Web Designer’s Idea Book, Volume 2, (Cincinnati, OH: HOW Books, 2010). TK5105.888 M42

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Effective Online Marketing

Field Guide to Marketing with Blogs

Field Guide to Preparing & Staging a Home for Sale

Field Guide to QR Codes

InfoCentral Blog


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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.