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(Updated September 2014)

Every junior high kid seems to have a Facebook page. Why should you, a real estate professional? Learn about social networking websites, see how other real estate agents have embraced social networking to increase their presence on the Internet to attract more clients, learn about the variety of social networking websites and much more. (A. Siudzinski, Senior Library Information Specialist)

Q - ProQuest articles available for NAR members only. Password can be found on the ProQuest/Find Articles page.


Social Networking Basics

How to grow your business network with social media,  (Social Media Examiner, Sept. 25, 2014).

Everything you need to know about Ello, the latest trendy social network,  (The Next Web, Sept. 25, 2014).

3 social media trends impacting your business,  (Daily Real Estate News/REALTOR® Magazine, July 31, 2014).

Six tips to building a huge social network,  (PC World, July 15, 2014).

Social media vs social networking,  (Huffington Post, Dec. 2, 2013).

Social Media for REALTORS® Series VIP 4 Pack, (National Association of REALTORS®).

Social Media for REALTORS®: Digital Marketing, (National Association of REALTORS®).

Social Media for REALTORS®: 101 Dos and Don'ts, (National Association of REALTORS®).

Social Networking for REALTORS®

An in-depth look at real estate marketing ideas for social, (Sprout Social, Sept. 10, 2014).

7 tips to grow your real estate company using social media, (realtor.com®, n.d.).

Why real estate agents need social media marketing, (Call The Marketing Guy, June 16, 2014).

The benefits of using social media for your realty business, (I House Web, Mar. 28, 2014).

Social media for luxury real estate, (Realty Times, Mar. 4, 2014).

How to win new business with social media,  (The Chicago Agent, Aug. 12, 2013).

Social Networking Sites

Pinterest, "Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.“

ActiveRain, "Our goal is to create a valuable resource of information and ideas for real estate professionals and their clients. We aim to help empower people by providing tools to help promote business and connect with peers all over the country."

Facebook, "Facebook is a social utility that connects you with the people around you."

LinkedIn, "LinkedIn is an online network of more than 20 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments... You can add more connections by inviting trusted contacts to join LinkedIn and connect to you."

Ning, "Ning is the only online service where you can create, customize, and share your own Social Network for free in seconds."

Real Town, "RealTown is the oldest and most respected real estate network featuring a variety of online communities as well as a wealth of community created content."

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

The Social Media Marketing Book, (Adobe eBook)

Pinterest Marketing for Dummies (Adobe PDF and EPUB eBook)

Pinfluence (Adobe PDF, EPUB and Kindle eBook)

Increase Your Tweets, Likes and Ratings (Adobe PDF eBook)

The Social Media Bible (Adobe PDF and EPUB eBook)

Driving Results Through Social Networks (Kindle, Adobe EPUB eBook)

I'm on LinkedIn--Now What??? (Adobe eReader)

I'm on Facebook--Now What??? (Kindle, Adobe eReader)

Twitter: Free Social Networking for Business (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

Twitter power: how to dominate your market one tweet at a time, (New York, NY: Wiley, 2009).  HF 5548.5 H92

Social media marketing: an hour a day, (New York, NY: Wiley, 2008). HF 5415 E1

Here comes everybody: the power of organizing without organizations, (New York, NY: Penguin Press, 2008).

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Effective Online Marketing

Field Guide to Podcasting

Field Guide to Twitter

Field Guide to Pinterest

Field Guide to Facebook

Field Guide to Using Digital Video as a Sales Tool

Information Services Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.