Field Guide to Using Digital Video as a Marketing Tool
(Updated May 2015)
With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. This Field Guide explores why and how to market real estate using videos on the Web. (A. Siudzinski, Senior Library Information Specialist)
E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.
Examples of What You Can Do With Video
Davis Realtors Wins Marketing Award for Video, (myCentralJersey.com, May 16, 2015).
Mini movies take off as marketing tool for luxury homes, (The Tennessean, May 15, 2015).
Will at $10,000 with actors, Bentleys and horses sell this home?, (Crain’s Chicago Business, Aug. 7, 2014).
Why Use Video in Online Marketing
Real estate agents up the (marketing) ante, (Greenwich Time, Feb. 15, 2015).
Communications and Marketing, (National Association of REALTORS®, 2014).
Real estate agents turning to video to sell homes, (The Morning Call, Oct. 6, 2013).
New real estate trend uses Hollywood-like videos to help sell your home, (ABC News, Aug. 28, 2013).
Dare to be different with video, (REALTOR® Magazine, Aug. 2013).
Are you reaping the rewards from utilizing video?, (Realty Times, Apr. 1, 2013).
Big camera conundrum: Buyers want video; You’re not using it, (Florida REALTOR®, Nov./Dec. 2012).
Video email marketing made easy, (GeekEstate, Sept. 26, 2012).
Make video marketing work for your business, (REALTOR® Magazine/Daily Real Estate News, Apr. 24, 2012).
The enormous power of video for real estate agents, (Chicago Agent Magazine, Apr. 23, 2012).
Video is the most powerful yet under-utilized form of marketing in real estate, (ActiveRain, Feb. 17, 2012).
Using real estate video in your business, (realestate.about.com, n.d.).
Getting Started Online
9 steps to video marketing success, (REALTOR® Magazine, Dec. 2014).
How to make video work for your budget, (REALTOR® Magazine, Nov. 2014).
How to Upload Your Marketing Videos to YouTube, (ActiveRain, Oct. 15, 2014).
Tips to make you better at video real estate marketing, (Get Bravo, Mar. 24, 2014).
5 tactics for braving the video marketing world, (RISMedia, n.d.).
7 tips to measure the success of video marketing campaigns, (AG Beat, Aug. 27, 2013).
10 ways to use and market real estate videos, (Bigger Pockets, May 18, 2012).
Expert Interview: video marketing for real estate agents, (BreakthroughBroker.com, Apr. 4, 2012).
How to upload real estate videos to YouTube, (Unique Exposure Photography, Mar. 8, 2012).
Getting over your fear of video marketing for real estate, (Andy Gagliano, Feb. 22, 2012).
Where to find free, legal music to use in your web videos, (AGBeat, Jan. 24, 2012).
National Association of REALTORS® Research
Source: The Digital House Hunt: Consumer and Market Trends in Real Estate, (National Association of REALTORS®, Google, Jan. 16, 2013).
CNET Reviews: Camcorders—Reviews and comparisons of digital video cameras from the technology experts at CNET.
Video Camera Tutorials, (Media College)—Step-by-step guides to various aspects of using a video camera.
Books, eBooks, & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Video Marketing for Dummies (Adobe ePUB, Adobe PDF, Kindle, OverDrive Read)
The Complete Idiot’s Guide to Digital Video (Adobe ePUB, Adobe PDF, Kindler)
Digital Video for Dummies, 4th Edition (Adobe PDF)
The New Rules of Marketing and PR (Adobe PDF, Adobe ePUB, Kindle)
Put Your Business Online (Adobe PDF)
Videoblogging for Dummies (Adobe PDF)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.
YouTube for Business, (Indianapolis, IN: QUE, 2009). HF 5415 M61
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