(Updated April 2013)
With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. This field guide explores why and how to market real estate using videos on the Web.
Examples of What You Can Do With Video
Agent profile videos: don’t wait until everyone has one, (ActiveRain, Jan. 18, 2013).
The best agent video I have ever seen, (GeekEstate, July 8, 2012).
Client testimonial from Adam and Susan, (Hot Property Blog, May 15, 2012).
Effective use of YouTube videos for real estate, (Where to Live, Dec. 22, 2011).
Greatest luxury video of all time?, (Wanna Network, Nov. 2, 2011).
Great example of a marketing video for 92 Sandhill Road, (Geek Estate, Aug. 28, 2011).
Two Minutes with Creig—Why Buy Now!, (Maryland Real Estate News, Mar. 3, 2011).
Palmer Ranch video tour in HD, (True Sarasota, Jan. 8, 2011).
Why Use Video in Online Marketing
Are you reaping the rewards from utilizing video?, (Realty Times, Apr. 1, 2013).
Big camera conundrum: Buyers want video; You’re not using it, (Florida REALTOR®, Nov./Dec. 2012).
Video email marketing made easy, (GeekEstate, Sept. 26, 2012).
Make video marketing work for your business, (REALTOR® Magazine/Daily Real Estate News, Apr. 24, 2012).
The enormous power of video for real estate agents, (Chicago Agent Magazine, Apr. 23, 2012).
Video is the most powerful yet under-utilized form of marketing in real estate, (ActiveRain, Feb. 17, 2012).
Using real estate video in your business, (realestate.about.com, n.d.).
In today’s economy, real estate agents turn to new marketing strategies to sell houses, (nj.com, Nov. 20, 2011).
Increase sales opportunities with simple, effective videos, (REALTOR® Magazine, Mar. 2011).
5 easy ways to integrate video into your marketing efforts, (RISMedia, Mar. 3, 2011).
Getting Started Online
2012 Multimedia: Product Guide, (REALTOR® Magazine, November 2012).
10 ways to use and market real estate videos, (Bigger Pockets, May 18, 2012).
Expert Interview: video marketing for real estate agents, (breakthrougbroker.com, Apr. 4, 2012).
How to upload real estate videos to YouTube, (Unique Exposure Photography, Mar. 8, 2012).
Getting over your fear of video marketing for real estate, (Andy Gagliano, Feb. 22, 2012).
Where to find free, legal music to use in your web videos, (AGBeat, Jan. 24, 2012).
Real estate video marketing: less is more, (My Title Guy, Dec. 14, 2011).
National Association of REALTORS® Research
Source: The Digital House Hunt: Consumer and Market Trends in Real Estate, (National Association of REALTORS®, Google, Jan. 16, 2013).
Source: REALTOR® Technology Survey Report, (Center for REALTOR® Technology, 2011).
CNET Reviews: Camcorders—Reviews and comparisons of digital video cameras from the technology experts at CNET.
Video Camera Tutorials, (Media College)—Step-by-step guides to various aspects of using a video camera.
Books, eBooks, & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Video Marketing for Dummies (Adobe ePUB eBook, Adobe PDG eBook)
The Complete Idiot’s Guide to Digital Video (Adobe eReader)
Digital Video Essentials: Shoot, Transfer, Edit, Share (Adobe eReader)
Digital Video for Dummies, 4th Edition (Adobe eReader)
The New Rules of Marketing and PR (Adobe eReader)
Put Your Business Online (Adobe eReader)
Videoblogging for Dummies (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
YouTube for Business, (Indianapolis, IN: QUE, 2009). HF 5415 M61
Field Guides & More
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