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“What is My Motivation?”

A peek into NAR’s 2012 Home Buyer and Seller Profile gives insight into what motivates home buyers to become home owners. Thirty percent of all buyers reported the “desire to own a home” as the primary reason behind moving forward with their home purchase, and 60 percent of first-time buyers reported this as the primary reason.

Not surprisingly, when it comes to repeat buyers the primary reason for buying is slightly different. The decision evolves beyond a desire to own a home of their own, and is replaced by their desire to own a larger home (16 percent) followed by a job-relocation or move (13 percent).

Story Springboard

“I have my reasons.” Other popular reasons to invest in homeownership include wanting to be closer to family and friends as well as a change in family situation. Talk to home buyers in your area about why they want to purchase a home, and ask owners what homeownership means to them. Talk to a Realtor® about the most popular reasons their clients have expressed for wanting to become home owners.