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These housing and real estate story ideas are designed to help media generate content for news stories. Three timely topics, accompanied with background information and facts related to the real estate market, are featured each month. Realtor associations and members can also take these story ideas and create content for their local newspaper, magazines, newsletters, blogs and websites.

For more information or to arrange an interview with a Realtor, contact Maggie Kasperski at 202-383-1290 or mkasperski@realtors.org.

What Matters Most

September 1, 2012: 

Homeownership is one of the biggest investments people make in their lifetime. The desire to own is the primary reason for purchasing a slice of the American Dream among 60 percent of first-time buyers, according to the 2011 NAR Profile of Home Buyers and Sellers.

Urban Living… for More

August 1, 2012: 

Home prices are on the upswing in an overwhelming majority of metropolitan cities, and as eager buyers rush in to snap up property and cash in on the best bargains, inventory is tightening and properties in the lower price ranges are becoming scarce.

Time for a Change

August 1, 2012: 

When it comes to remodeling their house, homeowners may want projects that will give them the most bang for their buck or the greatest return on investment. If recouping the largest percentage of cost is a top priority, then read on for a few projects it might be best to avoid.

“Pinteresting” Realtors®

August 1, 2012: 

At the core of every Realtors®’ business model is building and developing relationships.  For a growing number of real estate professionals, social media offers a way to meet potential clients where they are and provide information the way those prospects want it. 

Flood Insurance Extended Long-Term

July 1, 2012: 

After years of short-term extensions, Congress has passed a five-year reauthorization of the National Flood Insurance Program.

The Value of Walkability

July 1, 2012: 

Walkable neighborhoods are more popular among consumers than ever. According to a new study conducted by the Brookings Institution, people prefer to live in communities that allow them to walk to shops, parks and other destinations and will pay more for a home that allows them to do just that.

House Hunting

July 1, 2012: 

The home search process can be exciting and extensive as buyers take steps toward investing in their futures. The length of time it takes to find that special home varies from buyer to buyer, but on average the search takes about 12 weeks, according to the National Association of Realtors® 2011 Profile of Home Buyers and Sellers.

Got Homes?

June 1, 2012: 

In areas across the country, bidding wars are back. A recent Los Angeles Times article reports many housing markets have become much more competitive among would-be buyers.

Home Safe Home

June 1, 2012: 

Many families look forward to the arrival of summer and summer vacations. While the warm weather, the packing away of winter clothes and the anticipation of a getaway destination can be exciting, it’s important to remember to take the necessary safety precautions to protect your home while  away.