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These housing and real estate story ideas are designed to help media generate content for news stories. Three timely topics, accompanied with background information and facts related to the real estate market, are featured each month. Realtor associations and members can also take these story ideas and create content for their local newspaper, magazines, newsletters, blogs and websites.

For more information or to arrange an interview with a Realtor, contact Maggie Kasperski at 202-383-1290 or mkasperski@realtors.org.

Buyers Want Smart Growth

November 22, 2013: 

NAR recently released its 2013 Community Preference Survey, which revealed that walkable, mixed-use communities are the most desired community choice among prospective home buyers.

Realtors® Hard at Work

November 22, 2013: 

A recent NAR Economist Outlook blog post focuses on the increased business activity of Realtors® from data in NAR’s 2013 Member Profile. The data revealed increased productivity among Realtors®

Ten Years of Technology

November 22, 2013: 

Realtors® are experts at leveraging technology to keep up with clients who increasingly use the internet in their home search. Over the past decade the technology and online tools that Realtors® use has evolved; a comparison of NAR’s 2003 Member Profile to the 2013 Member Profile proves just how much has changed.

Rising to New Heights

October 22, 2013: 

Next month an expected 22,000 Realtors® and guests will gather in San Francisco for the 2013 Realtors® Conference and Expo, Nov. 8-11. Joining them will be industry experts, lawmakers and federal agency officials who will engage in panel discussions and programs that focus on real estate issues in the residential and commercial markets.

Life Before Real Estate

October 22, 2013: 

Despite their extensive knowledge of the real estate transaction, many Realtor® professionals didn’t start out in the real estate industry.

Making the Sacrifice

October 22, 2013: 

Purchasing a home is an investment in a buyer’s future and is likely the biggest financial investment he or she will make in a lifetime. To achieve homeownership, buyers are often willing to make compromises or sacrifices to help make their home buying dreams come true.

The Business of Real Estate

October 1, 2013: 

Optimism is abundant among real estate firms across the country, according to the NAR 2013 Profile of Real Estate Firms, which found that 69 percent of all firms expect profitability to grow over the coming year.

Rising Rents, Shrinking Space

October 1, 2013: 

There may be less commercial rental space available in the coming year and renters should expect to pay more for apartments.

Green Features Add Value

October 1, 2013: 

Going green has proven to be more than a trend; many people seek out this way of living.

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