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These housing and real estate story ideas are designed to help media generate content for news stories. Three timely topics, accompanied with background information and facts related to the real estate market, are featured each month. Realtor associations and members can also take these story ideas and create content for their local newspaper, magazines, newsletters, blogs and websites.

For more information or to arrange an interview with a Realtor, contact Maggie Kasperski at 202-383-1290 or mkasperski@realtors.org.

The International Dream of American Homeownership

September 28, 2012: 

The power of the American Dream reaches far beyond U.S. borders, into the hearts and minds of people in countries across the globe. According to the 2012 NAR Profile of International Home Buying Activity, foreign sales accounted for $82.5 billion for the past year ending March 2012, up from $66.4 billion in 2011.

Growing Demand, Fewer Choices

September 1, 2012: 

According to an NAR analysis, the buyer’s market window is starting to shrink. Data from NAR surveys show houses are selling faster with less time on the market. These findings demonstrate a general balance between home buyers and sellers in much of the country.

Lenders Still Holding Back

September 1, 2012: 

According to the Federal Housing Administration’s first quarter report on Fannie Mae and Freddie Mac, the 12- month delinquency rate has returned to 2002 levels, meaning the percentage of people who’ve fallen behind on mortgages owned by those government-sponsored enterprises has declined considerably.

What Matters Most

September 1, 2012: 

Homeownership is one of the biggest investments people make in their lifetime. The desire to own is the primary reason for purchasing a slice of the American Dream among 60 percent of first-time buyers, according to the 2011 NAR Profile of Home Buyers and Sellers.

Urban Living… for More

August 1, 2012: 

Home prices are on the upswing in an overwhelming majority of metropolitan cities, and as eager buyers rush in to snap up property and cash in on the best bargains, inventory is tightening and properties in the lower price ranges are becoming scarce.

Time for a Change

August 1, 2012: 

When it comes to remodeling their house, homeowners may want projects that will give them the most bang for their buck or the greatest return on investment. If recouping the largest percentage of cost is a top priority, then read on for a few projects it might be best to avoid.

“Pinteresting” Realtors®

August 1, 2012: 

At the core of every Realtors®’ business model is building and developing relationships.  For a growing number of real estate professionals, social media offers a way to meet potential clients where they are and provide information the way those prospects want it. 

Flood Insurance Extended Long-Term

July 1, 2012: 

After years of short-term extensions, Congress has passed a five-year reauthorization of the National Flood Insurance Program.

The Value of Walkability

July 1, 2012: 

Walkable neighborhoods are more popular among consumers than ever. According to a new study conducted by the Brookings Institution, people prefer to live in communities that allow them to walk to shops, parks and other destinations and will pay more for a home that allows them to do just that.