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Local Market Assessment Case Studies

Foreign investment in U.S. real estate is occurring in commercial and residential sectors, in every state, in markets of all sizes. The steady increase in global real estate transactions in the U.S. shows that it's a growing market, not just a passing trend.

The key to finding global business, even in unexpected areas, begins with adopting a global mindset. NAR has prepared state-level case studies to help you identify and cultivate global niches. You don't have to live in these states to benefit from this research. Much of what you'll discover here is paralleled in many other markets, and following the step-by-step processes discussed in these case studies will help you learn how to identify global opportunities in your area.

Utah/Arkansas/North Carolina: 2014

Though not usually top-of-mind when considering international business opportunities, each of these states is strengthening their position in the global arena. Find out how they are bringing international business home in the case study.

Alabama/Colorado/Kentucky: 2013

In our first case study, we set out to learn what global business activities were taking place in three "unlikely" markets—Colorado, Alabama, and Kentucky. The case study reveals significant international investment in those states. 

Compare with 2010 case study for Alabama/Colorado/Kentucky.

Washington/Georgia/Ohio: 2013

Though you may not expect it, the states of Washington, Georgia, and Ohio are producing significant global business. Find out how their natural affinities for global business can result in business opportunities for you, whether you practice commercial or residential real estate.