Adding a Web Feed to Your Website

One way to provide updated content for your website—and to keep your pages fresh for both your audience and search engines—is to provide web feed links on your pages.

Putting web feed links on your website allows headlines and summary content sourced from other sites or blogs to be displayed on your static webpages. When the source website or blog content is updated, your static pages are also updated, giving them dynamic characteristics that search engines find attractive.

If your site is RSS equipped, you can add an NAR feed to your site and receive the latest real estate industry news on any number of topics—updated daily and automatically. REALTOR.org uses a service called Feedburner to distribute web feeds. Feedburner employs BuzzBoost, a simple publicity service, to allow cross-promotion of feed content—be it a blog, podcast or news feed—any place where HTML can be displayed. BuzzBoost is FeedBurner's answer to RSS-to-HTML transformation. 

NAR offers more than 15 feeds. If you'd like to add an NAR feed to your site, you'll need to first decide what feeds you're interested in, then contact us with the names of them, and we'll supply the code. You can also find out more about BuzzBoost.