Newspaper Ad Says It's a Great Time to Buy
NAR's "Buy Now" advertisement, which appeared November 3-5 in the New York Times, Wall Street Journal, Washington Post, Chicago Tribune, USA Today, and Los Angeles Times, has received rave reviews from members and the media. Read more about the ad campaign's positive coverage quoting NAR and its president, Tom Stevens.
The ad reminds consumers that the time is right to buy now, for several reasons:
- Interest rates are low
- A good inventory of homes is available
- Prices have stabilized and are starting to rise
- The future of the housing market and the economy is positive
- Housing is a great investment, with average home valuations increasing 88 percent in the last 10 years
The ad closes with a call to action to contact your REALTOR® or visit REALTOR.com.
NAR is publicizing this message to the press through news release, media outreach, and selected television interviews.
Stay tuned for the next ad, which will appear the weekend of November 10-12 in the same newspapers.
In January 2007, NAR will take this message to the airwaves with television and radio commercials.
More Actions You Can Take
Download a full-size version of the first newspaper ad (PDF, 650k) to display on your office wall or include in promotional packets for potential buyers.
Learn the points to make with customers who are hesitating about buying now.
Download a fact sheet (PDF, 100k) with more information.
State and local associations, you can download a version of the ad with space for your name. Download this file (*.zip, 995 KB) and send it, along with your association's name, phone, and Web site, to the publication that will run the ad. Your association's information will appear in the lower right corner of the ad. THIS AD CANNOT BE MODIFIED IN ANY OTHER WAY.
