Housing Opportunity Tools

Housing Opportunity Tools provides REALTORS® with practical, usable, action-oriented materials to promote housing opportunities at the local level.
The materials can also be used when creating local or state housing opportunity programs, and provide information on working with local governments on the issue of affordable housing.
Program Brochure
Learn about NAR's Housing Opportunity program and ways you can get involved.
View Document (PDF: 2,338 KB)
The New Face of Affordable Housing
An eight-minute video on the realities and myths of affordable housing.
View Movie (high resolution)
View Movie (low resolution)
Blueprints for Success
An overview of innovative, easy-to-replicate housing opportunity programs created by REALTOR® associations.
View Document (PDF: 10,872 KB)
Media Kit:
- A Media Training Guide for Affordable Housing Advocates
Contains a comprehensive guide for working with the media and other groups to positively message affordable housing. View Document (PDF: 1,845 KB)
- HOP Stump Speech, "Creating Housing Opportunities"
Sample speech about NAR's Housing Opportunity program. View Document (PDF: 436 KB)
- HOP Newsletter Article, "Housing Opportunities are Business Opportunities"
Sample article about the Housing Opportunity program to include in your association's newsletter. View Document (PDF: 99 KB)
Research Materials:
To order a print version of Housing Opportunity Tools, please email housingopportunity@realtors.org
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