Protecting the REALTOR® Trademark

The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business. Watch this entertaining, three-minute video to learn how you can protect the value of the mark by using it properly. Remember, a REALTOR® isn't "just another real estate agent." Being a REALTOR® means more!

For Association Executives
Watch a video that explains the association's importance in protecting the value of the REALTOR® trademark.
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Download video for members  (350MB)

Review REALTOR® Trademark/Logo Rules >

NAR's 2010 Law Day covered the REALTOR® logo trademark and usage guidelines. View Law Day Video >