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Membership Marks Manual Table of Contents Foreword Part One - Overview I. Introduction A. Trademark in General B. The Marks; REALTOR®; REALTORS®; REALTOR-ASSOCIATE®; and the REALTOR® Logo C. Form and Context: Key Considerations D. Proper Use: The Public Perspective II. The Protection Program A. Member Responsibilities B. Member Board Responsibilities III. Authority to Use the Marks: The Licensing Plan A. REALTOR® Members B. REALTOR-ASSOCIATE® Members C. Member Board IV. Limitations on Use of the Marks A. Membership Limitation B. Real Estate Business Limitation C. Geographic Limitation D. Context of Use Limitation E. Form of Use Limitation Part Two - Use by Members: REALTOR®; REALTORS®; REALTOR-ASSOCIATE® I. With Member's Name A. In Salutations, Addresses, Signatures B. On Business Cards II. With Firm Name A. On Letterhead/Business Cards B. On Signs/In Advertising C. On Incentive Items/Give-Aways D. Pronouncing the Terms REALTOR®; REALTORS®; and REALTOR-ASSOCIATE® III. Use on the Internet IV. In the Body of Written Material V. Special Cases A. In News Releases B. In Institutional Advertising C. Use in Connection with Political Activities VI. Never...: Uses to Avoid Part Three - Use by Members: The REALTOR® Logo I. With Member's Name II. With Firm Name A. On Letterhead/Business Card B. On Signs/In Advertising C. On Incentive Items/Give-Aways III. Never...: Uses to Avoid Part Four - Use by Member Boards I. In the Member Board Name A. Use of REALTOR® or REALTORS® B. The REALTOR® Logo 1. Adjacent to the Member Board's Name 2. Without the REALTOR® Identifier II. General use by Member Boards III. Special Use by Member Boards A. On Printed Materials/In Advertising B. At Member Board Functions C. On Incentive Items D. On the Cover of the Member Board Newsletter or Magazine E. In Connection with Member Board Services or Activities F. In Connection with the Multiple Listing Services (MLS) G. In News Releases H. In Yellow Pages Advertising I. Internet Domain Names Part Five - Protection and Compliance Procedures I. Unauthorized Use A. Generally B. By Non-Members C. By Members D. By Franchise and Conglomerate Organizations E. Products 1. Produced by Members 2. Produced by Non-Members F. Publications G. Services II. Improper Use A. By Members B. By the Media III. Follow-Up A. Compliance B. Non-Compliance IV. Sample Letters Closing Appendix A - Design Samples Appendix B - Other Marks and Logos Appendix C - License Agreement to Use the "R" and Design Mark in the Official Logo of Member Board To download the REALTOR® Logos, click here. |
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