Field Guide to Social Networking for REALTORS®
(Updated September 2011)
Every junior high kid seems to have a Facebook page. Why should you, a real estate professional? Learn about social networking websites, see how other real estate agents have embraced social networking to increase their presence on the Internet to attract more clients, learn about the variety of social networking websites and much more. (A. Siudzinski, Senior Library Information Specialist)
Benefits of Social Networking
Marketing to new clients
Protecting your brand
Testing out marketing ideas
Measuring the impact of your marketing
Source: Becoming more social, (www.entrepreneur.com, Apr. 9, 2007).
Social Networking Basics
Socialnomics: how social media transforms the way we live and do business, (National Association of REALTORS®).
Social Media for REALTORS® Series VIP 4 Pack, (National Association of REALTORS®).
Social Media for REALTORS®: eMarketing, (National Association of REALTORS®).
Social Media for REALTORS®: 101 Dos and Don'ts, (National Association of REALTORS®).
Social media and real estate, (Realty Times, Aug. 18, 2011).
Focus on being who you are in Social Media, (YPN Lounge, Apr. 6, 2011).
7 ways to market your business on LinkedIn, (REALTOR® Magazine, Apr. 2011).
Social media mania -- simple tips to convert more connections in real estate business, (RISMedia, Feb. 3, 2011).
Social media makes you "real", (ActiveRain, Sept. 15, 2010).
The social media marketing model, (Wisconsin Real Estate, Sept. 2010).
Top 6 tips for marketing a home through social media, (RISMedia, Aug. 3, 2010).
More REALTORS® turning to Facebook, other social media to meet new clients, (The Business Review (Albany), June 25, 2010).
Should you post your listings in Facebook?, (Speaking of Real Estate, Mar. 3, 2009).
Social Networking Sites
ActiveRain, "Our goal is to create a valuable resource of information and ideas for real estate professionals and their clients. We aim to help empower people by providing tools to help promote business and connect with peers all over the country."
Facebook, "Facebook is a social utility that connects you with the people around you."
LinkedIn, "LinkedIn is an online network of more than 20 million experienced professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments. .. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you."
Ning, "Ning is the only online service where you can create, customize, and share your own Social Network for free in seconds."
Real Estate Voices, "RealEstateVoices is a real estate social news site designed to help you discover the most interesting articles of the day, as voted and suggested by your fellow users."
Real Town, "RealTown is the oldest and most respected real estate network featuring a variety of online communities as well as a wealth of community created content."
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Driving Results Through Social Networks (Kindle, Adobe EPUB eBook)
I'm on LinkedIn--Now What??? (Adobe eReader)
I'm on Facebook--Now What??? (Kindle, Adobe eReader)
Twitter: Free Social Networking for Business (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Twitter power: how to dominate your market one tweet at a time, (New York, NY: Wiley, 2009). HF 5548.5 H92
Social media marketing: an hour a day, (New York, NY: Wiley, 2008). HF 5415 E1
Here comes everybody: the power of organizing without organizations, (New York, NY: Penguin Press, 2008).
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Marketing with Blogs
Field Guide to Using Digital Video as a Marketing Tool
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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