Field Guide to Marketing Tips for REALTORS®
(Updated May 2009)
Marketing — no matter how you cut it, is an essential ingredient for the success of any business. The material on this page will give you a wealth of information to help market your services and expertise to potential customers — including special sections to help beef up your personal promotion campaign, increase your presence in a niche market, and strengthen your marketing plan. (C. Dodge, Information Specialist)
General Marketing Tips & Strategies
Give them the grand tour, Part 1, (Florida REALTOR® Magazine, n.d.).
Give them the grand tour, Part 2, (Florida REALTOR® Magazine, n.d.).
Give them the grand tour, Part 3, (Florida REALTOR® Magazine, n.d.).
Grow your business one lead at a time!, (Realty Times, Apr. 30, 2009).
10 marketing tips for real estate pros, (Florida REALTOR® Magazine, Oct. 2008).
5 Marketing mistakes you can avoid, (REALTOR® Magazine, May 1, 2007).
The sound of silence: Tap into the power of not speaking, (Texas REALTOR®, Apr. 2007).
MLS marketing: Four ways to maximize showings, (Realty Times, Apr. 24, 2007).
How much should I spend to market myself?, (Texas REALTOR®, May 2006).
13 ways to botch your marketing, (Texas REALTOR®, July 2005).
Personal Promotion & Branding
Signature line: An overlooked, virtually free marketing tool, (Articlesbase.com, Mar. 10 2009).
Build a brand, (Florida REALTORS®, n.d.).
Spectacular marketing campaign, (Realty Times, Apr. 22, 2008).
Stand up to the competition, (Florida REALTORS®, n.d.).
Personal branding: Is it right for you?, (About.com: Marketing, n.d.).
How to talk to anybody: Six tips to keep the conversation flowing with anyone you meet, (Texas REALTOR®, Apr. 2007).
Branding basics for the brand rookie, (Houston REALTOR®, Mar. 2007).
The keys to building lasting business relationships, (Texas REALTOR®, July 2006).
Branding made easy, (Realty Times, May 25, 2006).
The power of branding for real estate agents: Branding sets you apart from others, (Wisconsin Real Estate, Aug. 2005).
Niche Marketing Tips
Anything but ordinary: Real estate agents find new ways to market and sell in a slow economy, (Texas REALTOR®, Jan.-Feb. 2009).
Finding your real estate niche, (Realty Times, Sept. 29, 2008).
Niche nosh: These brokers get a taste of success with unique investment opportunities, (ciremagazine.com, May/June 2008).
Scratch that niche: You might like it, (Florida REALTORS®, Feb. 4, 2008).
Marketing strategies for finding your niche, (Realty Times, Jan. 16, 2008).
When niche marketing collides with fair housing, (Florida REALTORS®, Oct. 19, 2006).
Top 8 real estate marketing niche opportunities, (About.com, n.d.).
Four reasons consumers prefer specialists, (Realty Times, Mar. 21, 2005).
Building a Better Marketing Plan
Get your marketing plan in order, (Sacramento Business Journal, Mar. 20, 2009).
How to build your marketing plan, (Articlesbase.com, Dec. 28, 2008).
6 Questions to answer for your marketing plan, (Articlesbase.com, Dec. 18, 2008).
How to outline a market strategy, (Articlesbase.com, Oct. 14, 2008).
Try an interactive marketing plan, (Realty Times, Feb. 25, 2008).
High-impact marketing materials that are a click away, (Realty Times, Apr. 21, 2006).
Ten danger signs of short-term thinking, (The American Salesman, Nov. 2005). Q
Tracking your marketing efforts, (The American Salesman, Sept. 2005). Q
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Guerrilla Marketing (Adobe eReader)
Guerrilla Marketing Weapons (Adobe eReader)
Marketing to Win More Business (Adobe eReader)
I'm on Facebook -- Now What? (Adobe eReader)
Quick Study - How to Write a Business Plan (Adobe eReader)
The One-Day Marketing Plan (Adobe eReader)
Preparing The Marketing Plan (Adobe eReader)
Beyond Traditional Marketing (Adobe eReader)
The 10 Demandments (Adobe eReader)
200 Marketing Ideas for Your Website (Adobe eReader)
Branding for Dummies® (Adobe eReader)
Creating Rainmakers (Adobe eReader)
How to Become a Rainmaker (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Real Estate Marketing and Sales Essentials: Steps for Success, (Thompson South-Western, 2006).
Fundamentals of Marketing for the Real Estate Professional, (Dearborn Real Estate Education, 2005).
May I Have Your Attention, Please: Build a Better Business by Telling Your Story, (John Wiley & Sons, 2005).
Real Estate Rainmaker: Guide to Online Marketing, (John Wiley & Sons, 2004).
Reaching Out: The Financial Power of Niche Marketing, (Dearborn Real Estate Education, 2003).
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Do-Not-Call, Do-Not-Fax, & Do-Not-E-Mail
Field Guide to Creating Effective Classified Ads
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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