Field Guide to Business Etiquette When Working with Other Cultures
(Updated September 2006)
Each culture has its own customs when it comes to social and business relations. As a real estate professional, you want to ensure that you make the best impression on potential clients - and that means having at least a basic familiarity with the customs and protocols of the culture. This Field Guide will point you in the right direction for creating lasting partnerships with multicultural clients. (V. Broady, Information Specialist)
Contents:
Business Etiquette in Other Countries | Foreign- Born Clients | Websites | eBooks & Other Resources
International Resources
Certified International Property Specialist
The Certified International Property Specialist (CIPS) Network is an NAR specialty for international practitioners.
International Consortium of Real Estate Associations (ICREA)
The International Consortium of Real Estate Associations (ICREA) is a global alliance whose members are leading national real estate organizations in the world's major markets.
At Home with Diversity
The At Home with Diversity: One America Certification is a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the national association's relevance to minority real estate professionals.
Business Etiquette in Other Countries 
Quiz: Image and Etiquette, (REALTOR® Magazine, n.d.).
Dining Etiquette: An Overview of Cross Cultural Dining Ettiquette, (The Sideroad, n.d.)
China's Changing Culture and Etiquette, (The China Business Review, Jul/Aug. 2008).
Innocents Abroad: Doing business overseas requires more than just a passport. It means having cultural savvy, (Investment Dealers' Digest: IDD, Nov. 19, 2007).Q
Global Business Etiquette, (NFIB.com, Feb. 08, 2007)
International Business Etiquette Tips, (The Sideroad.com, 2006).
The Impact of Cultural Mistakes on International Real Estate Negotiations, (Real Estate Issues, Fall 2006). Q
Networking Etiquette Around the World, (Business Credit, Sept. 2006). Q
Broadening Global Awareness, (T+D, July 2006). Q
Keys to Global Relationships, (Baylor Business Review, Spring 2006). Q
Dos and Don'ts of doing business in China, (Purchasing, May 18, 2006). Q
Culture Clash, (Computerworld, Feb 20, 2006). Q
7 Tips for Working with Foreign Real Estate Buyers, (Seattle-King County Association of REALTORS®, n.d.).
Foreign Clients Purchasing US Real Property: Plan Carefully, (Real Estate Finance, Feb. 2008).Q
Communicating with People from Other Cultures, (kingcounty.gov, Mar. 20, 2007).
Capturing Ethnic Markets in the U.S., (National Association of REALTORS®, First Quarter 2006).
Working with people from Southeast Asian cultures, (Wisconsin Real Estate Magazine, Apr. 2006).
Cross Cultural Negotiation, (The Negotiation Academy, 2005).
Jump on the International Bandwagon, (REALTOR® Magazine, Oct. 28, 2005).
Bridging Language & Cultural Differences, (California Real Estate Magazine, June 2005).
How to Reach the Immigrant Homebuyer, (REALTOR® Magazine, Apr. 1, 2005).
The Art of Selling Cross Cultures, (Illinois Association of REALTORS®, Jan. 2005).
Want to market to the foreign-born? Here's how to do so, (American City Business Journals, Jan. 14, 2005).
Cross Cultural Advertising, (Ezine Articles, Jan. 2005).
Yes, it's worth your time to market to foreign-born clients, (Denver Business Journal, Oct. 29, 2004).
The Changing Face of Home Ownership, (REALTOR® Magazine, June 1, 2004).
Open the Door Multicultural Sales, (Florida REALTOR® Magazine, Oct. 2003).
Multiculturalism: Making Diversity Your Business, (Illinois Association of REALTOR®, July 2003).
Think Globally, (REALTOR® Magazine, Apr. 1, 2003).
Top Ten Myths about Multicultural Real Estate Clients, (Ohio Association of REALTORS®, Nov/Dec. 2000).
Business Culture Guides, (Executiveplanet.com). - Essential business culture guide for the international traveller.
Servicing Your Multicultural Clients, (REALTOR® Magazine). Valuable information to meet the challenges of working in an increasingly multicultural marketplace.
Prepackaged Sales Meetings: Focus on International, (National Association of REALTOR®). Series of modules to help provide an introduction to global market transaction element.
Relay, (REALTOR® Benefits). A new transaction management system that provides a workflow and collaboration platform enabling foreign language support for international usage and usage across multiple ethnicities.
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Chinese Business Etiquette and Culture (Mobipocket)
The Global Etiquette Guide to Africa and the Middle East: Everything You Need to Know for Business and Travel Success (Adobe eReader)
The Global Etiquette Guide to Mexico and Latin America (Adobe eReader)
Japan: Doing Business in a Unique Culture (Adobe eReader)
Multicultural Manners: Essential Rules of Etiquette for the 21st Century (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
The Culturally customized web site: customizing web sites for the global marketplace, (Chicago, IL: Butterworth-Heinemann, 2005). HF 5548.5 N63
REALTORS ® reaching out to the world around us, (Columbia, MO: Center of Education and Private Enterprise, 2002). DVD 009. DVD
Effects of multicultural diversity in real estate brokerage, (Ohio: Center for Real Estate Education and Research, 2002). HF 5438 B64e
Housing opportunities in the foreign-born market, (Washington, DC: National Association of REALTOR®, 2002). HA 202 N21h
Racial and ethnic diversity: Asians, Blacks, Hispanics, Native Americans, and Whites, (Ithaca, NY: New Strategist Publications, 2002). E 184 R78
Embracing Diversity, (Cincinnati, OH: South-Western, 2001). HF 5438 R63
Selling homes in the melting pot, (College Station, TX, 2000). VT061. VIDEO
Hello! USA: everyday living for international residents and visitors, (Washington, DC: Hello! America, Inc., 1996). HF 5386 P93h
Kiss, bow, or shake hands, (Avon, MA: Adams Media Corporation, 1994). HF 5389
Do's and taboos of international trade, (New York, NY: Wiley, 1991). HF 3040 Ax7
Do's and taboos of hosting international visitors, (New York, NY: Wiley, 1990). HF 5389
Do's and taboos around the world, (Elmsford, NY: Benjamin Company, 1985). HF 5386 P22
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Diversity to REALTOR®
Field Guide to REALTOR® and the Global Market
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
