Field Guide to Sales Techniques
(Updated September 2011)
Get top selling tips from NAR and other sources. Learn what works and what doesn't work in real estate sales. Most importantly, find out which sales techniques successful REALTORS® use. (A. Siudzinski, Senior Library Information Specialist)
1,200 Sales Tips for Real Estate Professionals from The National Association of REALTORS®
1,200 Great Sales Tips for Real Estate Pros brings together all the best and most practical business-building ideas from REALTOR® Magazine's popular annual “list issue” in a simple, easy-to-use format. This unique guide is perfect for learning the business or mastering the tactics and techniques most effective for growing your business.
Order online or by calling NAR's Information Central at 1-800-874-6500.
Selling Tips
6 sales funnel tips for real estate professionals, (Aaron Hoos, July 12, 2011).
Proven techniques to sell homes in slow markets, (ActiveRain, Feb. 28, 2011).
Selling the city, (REALTOR® Magazine, Oct. 2010).
Learning to sell in a down economy: 5 tips to help you succeed, (RISMedia, Sept. 10, 2010).
Get it sold now: 5 ideas, (REALTOR® Magazine, Apr. 2010).
Sales techniques for real estate pros, (homebuying.about.com, n.d.).
Real-Life Sales Techniques
Agent uses eBay to try to sell office buildings, (Daily Real Estate News/REALTOR® Magazine, Sept. 6, 2011).
The 21st-century broker, (Boston.com, May 1, 2011).
How I sold it: The nationwide open house, (REALTOR® Magazine, Aug. 2010).
Your most creative marketing ideas, (REALTOR® Magazine, Apr. 2010).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
10 Immutable Laws of Power Selling (Adobe eReader)
The Best Damn Sales Book Ever (Kindle, Adobe eReader)
How to Sell When Nobody's Buying (Kindle, Adobe eReader)
The Method of Selling (Kindle, Adobe eReader)
New Sales Speak (Kindle, Adobe eReader)
Selling Real Estate Services: Third-Level Secrets of Top Producers (Kindle, Adobe EPUB eReader)
Staging to Sell (Kindle, Adobe eReader)
The Ultimate Sales Machine (OverDrive Audio Book)
Your first year in sales (Kindle, Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
The Realtor and home owner's guide to short sales step by step, (Scotts Valley, CA: CreateSpace, 2009). HG 4521 K27
The real estate agent's guide to to FSBOs; make big money prospecting for-sale-by-owner properties, (New York, NY: AMACOM, 2008). HD 1341 M29
Stop acting like a seller and start thinking like a buyer: improve sales effectiveness by helping customers buy, (New York, NY: Wiley, 2007). HF 5438 Ac9
Real estate marketing and sales essentials: steps for success, (Mason, OH: Thomas Nelson Publishers, 2006). HD 1387 H18
No more cold calling: the breakthrough system that will leave your competition in the dust, (New York NY: Time Warner Book Group, 2006). HD 1375 B56
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Selling New Homes
Field Guide to Surviving & Thriving in a Slower Market
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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