Field Guide to Selling New Homes
(Updated November 2011)
Interested in selling new homes? Learn about the latest market conditions, how to market new homes, and how to spot new home design trends in this Updated Field Guide. (C. Dodge, Information Specialist)
Tapping into the New Homes Market
Start small
Help buyers realize their dream homes
Help buyers describe their ideas
Create a marketing edge
Target first-time home buyers
Send a newsletter to builders and developers
Learn to work closely with builders
Source: How to tap into the booming new home market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.
New Home Sales Trends 
Metro Phoenix new-home market is on mend, experts say, (azcentral.com, Oct. 31, 2011).
Is the New-Home Market Finally Leveling Off?, (REALTOR® Magazine, Oct. 28, 2011).
Sales of New U.S. Homes Hits Five-Month High, (bloomberg.com, Oct. 26, 2011).
New-home market has "just stalled", (chicagorealestatedaily.com, Oct. 20, 2011).
New-Home Building Soars 15% in September, (REALTOR® Magazine, Oct. 19, 2011).
New Home Market Set to Challenge Foreclosure Home Auctions, (foreclosure-support.com, May 6, 2011).
Marketing & Selling New Homes
Why new homes don't sell, (marketwatch.com, Apr. 1, 2011).
"Check out our FORECLOSURE homes!" ... Is there anyone out there marketing "luxurious quality homes" anymore?, (activerain.com, June 7, 2011).
The 7 steps to selling new homes in an over saturated market, (Articlesbase, Sept. 9, 2008).
Auctions new way to sell new homes, (Silicon Valley/San Jose Business Journal, June 27, 2008).
New homes: homeowners as selling ambassadors?, (Realty Times, Jan. 22, 2008)
Is new construction your best bet? RE/MAX agents point out pros and cons, (RisMedia, Aug. 9, 2007).
New Home Design Trends
Colorful Interiors: What Are the Top Color Picks for 2012?, (REALTOR® Magazine, Oct. 31, 2011).
Hot new-home trends for 2011, (msn.com, 2011).
New Home Design 2011: What are Homeowners Willing to Give Up to Stay on Budget?, (activerain.com, 2011).
New homes focus on senior-friendly features, (USA Today, Sept. 10, 2008).
Research weighs consumer preferences in soft market, (Nation's Buildings News, Mar. 17, 2008).
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
1,200 Great Sales Tips for Real Estate Pros (Kindle, Adobe eReader)
Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Adobe eReader)
Ideal Homes? Social Change and the Experience of the Home (Adobe eReader)
Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, Adobe eReader)
Sell Your Home in Any Market (Kindle, Adobe eReader)
Tips and Traps for New Home Owners (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Sales Techniques
Field Guide to Single-Property Websites
Field Guide to Surviving & Thriving in a Slow Market
Field Guide to Working with First-Time Homebuyers
Field Guide to Working with Single Home Buyers
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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