Field Guide to Selling New Homes
(Updated October 2008)
Interested in selling new homes? Find out how new homes differ from existing homes, the best way to set up a new homes division in your firm, adding new homes inventory and presenting new homes professionally and design trends in these articles and a book. (A. Siudzinski, Senior Information Specialist)
Tapping into the New Homes Market
Start small
Help buyers realize their dream homes
Help buyers describe their ideas
Create a marketing edge
Target first-time home buyers
Send a newsletter to builders and developers
Learn to work closely with builders
Source: How to tap into the booming new home market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.
New Home Trends 
Residential architects report that popular home features focus on energy conservation and accessibility, (AIA Architect, Sept. 5, 2008).
Research weighs consumer preferences in soft market, (Nation's Building News, Mar. 17, 2008).
Size of new homes starts shrinking as builders battle housing slump, (Wall Street Journal, Sept. 12, 2007).
Subprime fallout may sink sales of new homes, (Wall Street Journal, Mar. 13, 2007). Q
Marketing & Selling New Homes
The 7 steps to selling new homes in an over saturated market, (Articlesbase, Sept. 9, 2008).
Auctions new way to sell new homes, (Silicon Valley/San Jose Business Journal, June 27, 2008).
New homes: homeowners as selling ambassadors?, (Realty Times, Jan. 22, 2008)
Is new construction your best bet? RE/MAX agents point out pros and cons, (RisMedia, Aug. 9, 2007).
Ten reasons to sell new homes, (Realty Times, Feb. 28, 2005).
Build a new-home niche, (REALTOR® Magazine, Mar. 2002).
NewHomes: success redux, (REALTOR® Magazine, Feb. 2002).
New Home Design
New homes focus on senior-friendly features, (USA Today, Sept. 10, 2008).
Research weighs consumer preferences in soft market, (Nation's Buildings News, Mar. 17, 2008).
Size of new homes starts shrinking as builders battle housing slump, (Wall Street Journal, Sept. 12, 2007). Q
Parked out back: many new homes put garages out of sight, (RisMedia, May 10, 2007).
New home trends: building character, (REALTOR® Magazine, May 2005).
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Tips and Traps for New Home Owners (Adobe eReader)
1,200 Great Sales Tips for Real Estate Pros (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Sales Techniques
Field Guide to Surviving & Thriving in a Slowing Market
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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