Field Guide to Marketing with Blogs
(Updated September 2009)
Blogs, short for "weblogs" are a great marketing tool for your real estate business. You can provide a snapshot of your local market, have a forum for your thoughts about real estate and market yourself. Find out the benefits of blogging, getting started with blogs and see what real estate practitioners are writing about. (A. Siudzinski, Senior Information Specialist)
Examples of Real Estate Blogs
Benefits of Blogging 
Building your prospect database with blogging Part 2, (www.realestategab.com, July 29, 2009).
How to turn your blog into a prospect producing machine, (Realty Times, Feb. 24, 2009).
Tech Watch: Blogging for business, (REALTOR® Magazine Online, June 2008).
Welcome to Real Estate 2.0, (REALTOR® Magazine, Mar. 2008).
5 good reasons to blog, (ActiveRain, June 5, 2008).
How blogging can supercharge your real estate business, (www.realestate.about.com, 2007).
Blogging Tips
50 sound real estate blogging tips, (Real Estate Tomato, July 3, 2009).
Ethics rules apply to what is said on blogs, (Realty Times, June 16, 2009).
3 strategies to grow you blog audience, (RISMedia, Feb. 10, 2009).
Real Estate Blogging 101, (Wisconsin REALTOR®, June 2008).
Crank up a blog!, (Florida REALTOR®, 2008).
Sharing your expertise, (Real Estate Blog Marketing, May 30, 2008).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Blog Marketing (Adobe eReader)
Buzz Marketing for Blogs for Dummies (Adobe eReader)
Blogging 100 Success Secrets (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Blog Rules: a Business Guide to Managing Policy, Public Relations, and Legal Issues, (New York, NY: American Management Association, 2006). HF 5548 F67
Realty Blogging: Build Your Brand and Outsmart Your Competition, (New York, NY: McGraw-Hill, 2006). HF 5548 N11
Corporate Blogging Book, (New York, NY: Penguin, 2006). HF 5548 W42
Blogging for Business, (Chicago, IL: Kaplan Publishing, 2006). HF 5548 H74
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Social Networking for REALTORS®
Field Guide to Marketing Tips for REALTORS®
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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