Field Guide to Podcasting
(Updated December 2009)
A podcast is an audio or video file that users can subscribe to through an RSS feed. While you’ve all been able to download these files to the desktop for years, what makes podcasting unique is that you are no longer tethered to the computer to listen to it. You can download a file to your iPod or MP3 player, carry the file with you, and listen to it when and where you like. Similarly, YouTube and other video-sharing sites provide a convenient platform for subscribers not only to hear you, but also to see you. Find out how REALTORS® are using this technology to market their services to customers. (D. Shumaker, Senior Information Specialist)
Podcasting in Plain English, (CommonCraft.com, Apr. 2008).
Podcasting Basics
The Complete Guide to Video Blogging, (Mashables, Oct. 9, 2009). Even though the notion of video blogging itself isn’t new, the actual endeavor is still novel to many people. This guide will explore concepts behind video blogging and the tools for creating and distributing that content.
Podcasting Basics / 101 What You Need to Know, (About.com, 2009). What is a podcast, how to listen, picking a microphone and more of the basics for both creators and the audience.
How to Create Your Own Podcast - A Step-by-Step Tutorial, (About.com, 2009). While there are several programs out there to help you create a simple podcast without much effort, this page will give you the full step-by-step process to doing it on your own. And this article gives information on some web-based podcast creation tools.
Best Podcast Software List, (Buzzmaven, 2009). Software for use in grabbing your favorite news, music, and other programs for PC, Mac, Linux, etc.
Podcasting: Believe The Hype, (PCMag.com, Feb. 21, 2007).
Podcasting for Fun and Profit, (Realty Times, June 28, 2006).
Real Estate Applications
Podcasts and Potential Profits, (Florida Association of REALTORS®, 2008). Podcasting can be fun, useful and did we mention profitable? Whether you want to become a podcaster or just listen to a few, here are some possible uses for real estate.
Do-it-yourself Video Property Podcasts>, (Florida Association of REALTORS®, Jan. 2008). How one Florida REALTOR® is using video to differentiate himself and his firm from the competition.
Four reasons why every REALTOR® needs to video podcast, (ZDNet.com, Feb. 19, 2007).
Video Podcasts: Show off the House and Yourself, (REALTOR® Magazine Online, Nov. 1, 2006). Capture more listings and attract more buyers with video podcasts that put you on the cutting edge of innovation.
The Power of Podcasting (Part II), (Realty Times, Aug. 18, 2006). The different ways some top producers are using podcasting to boost their credibility, marketing results and even streamline their operations.
Ask Mr. Internet: Hitting the Waves, Podcasts at Work, (REALTOR® Magazine Online, Aug. 1, 2006). Find out how top performers are using audio online, and get tips on how you can do it too.
The Power of Podcasting (Part I), (Realty Times, June 21, 2006). The basics of podcasting from a real estate perspective. What you'll need, what you need to consider.
Ask Mr. Internet: Hitting the Waves, Tap the Power of Podcasting, (REALTOR® Magazine Online, June 1, 2006).
Podcasting, (National Association of REALTORS®, Technology Report, Feb. 2006).
Books, eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
101 Ways to Promote Your Web Site (Adobe eReader)
How to do Everything with Podcasting (Adobe eReader)
How to Say It® Marketing with New Media A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (Adobe eReader)
Podcasting (Overdrive Digital Audiobook)
Podcasting for Dummies® (Adobe eReader)
Podcasting: Do-It-Yourself Guide (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Hands-On Guide to Video Blogging & Podcasting, (New York, NY: Focal Press, 2006). HF 5548 F33
Podcast Solutions: The Complete Guide to Podcasting, (Berkeley, CA: Apress, 2005). HF 5548.5 G46
Podcasting Hacks: Tips & Tools for Blogging Out Loud, (Sebastopol, CA: O'Reilly Media, Inc., 2005). HF 5548.5 H47p
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Marketing with Blogs
Field Guide to Effective Online Marketing
Field Guide to Social Networking for REALTORS®
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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