Field Guide to Using Digital Video as a Marketing Tool
(Updated March 2011)
With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. This Field Guide explores why and how to market real estate using videos on the Web. (A. Siudzinski, Senior Library Information Specialist)
HAR TV - Houston Association of REALTORS®
Two Minutes with Creig — Why Buy Now!, (Maryland Real Estate News, Mar. 3, 2011).
Palmer Ranch video tour in HD, (True Sarasota, Jan. 8, 2011).
The homes, schools and parks of Clarendon Hills, (YoChicago, Dec. 6, 2010).
Client Event Videos, (North of Boston Real Estate, n.d.).
Why Use Video in Online Marketing 
5 easy ways to integrate video into your marketing efforts, (RISMedia, Mar. 3, 2011).
How to use real estate video on your site, (ActiveRain, Dec. 16, 2010).
Weekly Video Tip: Video vs Virtual Tours, (RISMedia, Feb. 23, 2010).
Video isn't just about your listings, (Future of Real Estate Marketing, Jan. 16, 2009).
Getting Started Online
Video marketing for real estate, (RealBlogging, Feb. 11, 2011).
10 ways to create video content for your real estate blog, (YPN Lounge, Sept. 14, 2010).
Build your business and brand with video Webinar, (National Associaton of REALTORS®, June 24, 2010).
Buyer’s Guide: 2010 Digital Cameras, (REALTOR® Magazine, Mar. 2010).
Question of the day: How do I optimize my real estate video content for searching?, (www.realestateblogsites.com, Feb. 4, 2009).
Online videos for your real estate website or blog, (www.geekestateblog.com, Jan. 19, 2009).
CNET Reviews: Camcorders -Reviews and comparisons of digital video cameras from the technology experts at CNET.
Digital video tutorial, (University of Mary Washington). - A detailed, easy-to-understand guide to creating a digital video and making it available on the Web.
Video Camera Tutorials, (Media College) - Step-by-step guides to various aspects of using a video camera.
Books, eBooks, & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
The Complete Idiot’s Guide to Digital Video (Adobe eReader)
Digital Video Essentials: Shoot, Transfer, Edit, Share (Adobe eReader)
Digital Video for Dummies, 4th Edition (Adobe eReader)
The New Rules of Marketing and PR (Adobe eReader)
Put Your Business Online (Adobe eReader)
Videoblogging for Dummies (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
YouTube for Business, (Indianapolis, IN: QUE, 2009). HF 5415 M61
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Digital Cameras & Photography
Field Guide to Effective Online Marketing
Field Guide to Marketing Tips for REALTORS®
Field Guide to Marketing with Blogs
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
E-mail 
