Field Guide to Using Digital Video as a Marketing Tool
(Updated March 2010)
With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. This Field Guide explores why and how to market real estate using videos on the Web. (A. Siudzinski, Senior Information Specialist)
Why Use Video in Online Marketing 
Weekly Video Tip: Video vs Virtual Tours, (RISMedia, Feb. 23, 2010).
Video isn't just about your listings, (Future of Real Estate Marketing, Jan. 16, 2009).
America's smartest home videos, (Florida REALTOR®, May 2008).
Video podcasts touted for buyer targeting, ( REALTOR® Magazine Daily Real Estate News, Jan. 24, 2008).
Realty viewpoints: video impacts online marketing for housing, (Realty Times, Jan. 14, 2008).
Getting Started Online
Buyer’s Guide: 2010 Digital Cameras, (REALTOR® Magazine, Mar. 2010).
Free Secrets of Successful Internet Video Marketing, (ActiveRain, Dec. 14, 2009)
Using Videos to Educate Buyers and Homeowners, (ActiveRain, Nov. 17, 2009)
Question of the day: How do I optimize my real estate video content for searching?, (www.realestateblogsites.com, Feb. 4, 2009).
Online videos for your real estate website or blog, (www.geekestateblog.com, Jan. 19, 2009).
How to make a YouTube video, (eHow, 2008).
Video Camera Tutorials, (Media College) - Step-by-step guides to various aspects of using a video camera.
CNET Reviews: Camcorders -Reviews and comparisons of digital video cameras from the technology experts at CNET.
Digital video tutorial, (University of Mary Washington). - A detailed, easy-to-understand guide to creating a digital video and making it available on the Web.
Books, eBooks, & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
The Complete Idiot’s Guide to Digital Video (Adobe eReader)
Put Your Business Online (Adobe eReader)
Digital Video Essentials: Shoot, Transfer, Edit, Share (Adobe eReader)
Digital Video for Dummies, 4th Edition (Adobe eReader)
Videoblogging for Dummies (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
YouTube for Business, (Indianapolis, IN: QUE, 2009). HF 5415 M61
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Marketing with Blogs
Field Guide to Digital Cameras & Photography
Field Guide to Marketing Tips for REALTORS®
Field Guide to Effective Online Marketing
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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