Field Guide to Web 2.0
(Updated August 2008)
The term Web 2.0, which was coined in 2004 by O'Reilly Media, refers to a second wave of web-based services such as wikis, social networking sites, and other communication tools which focus upon shared information and collaboration among users. This Field Guide contains general information about Web 2.0, its potential usage in the real estate industry, and future trends that will keep REALTORS® knowledgeable about the ever-changing dynamics of the Internet. Check out the website links at the bottom for more information. (D. Shumaker, Information Specialist)
Contents:
What is Web 2.0? | Web 2.0 and Real Estate | Web 2.0 and Beyond - News and Trends | Useful Websites | Books, eBooks & Other Resources
The Machine is Us/ing Us.
Web 2.0 explained visually in under 5 minutes.
What is Web 2.0? 
Demystifying Web 2.0; Richard J. Goossen shows how entrepreneurs can make the most of Web 2.0, (Business Week, June 16, 2008).
IT Execs Cite Ways to Lure Users to Web 2.0, (Computerworld, June 16, 2008). Q
Market Ideology and the Myths of Web 2.0, (First Monday, March 2008). - Not everyone is enamoured with Web 2.0. This essay debunks the myths of the Web 2.0 brand and argues that the popularized phrase limits public media discourse and the imagination of a future World Wide Web.
What is Web 2.0? Design Patterns and Business Models for the Next Generation of Software, (O'Reillynet.com, 2005). - The explanation from the inventor of the term.
Web 2.0 and Real Estate
YouToo can YouTube, (Realtor Magazine, July 2008). - Join the video revolution. New advances have made it easier than ever to attract business with top-quality video.
The New World of Web 2.0, (Realty Times, Apr. 1, 2008). - Should I have a MySpace account? Should I put my listings on YouTube? Should I create a real estate blog? It depends...
Marketing Real Estate on Facebook (and Other Social Networks), (Future of Real Estate Marketing [blog], May 2, 2007).
The "YouTubing" of Real Estate, (CNNMoney, Mar. 2, 2007).
Training & Business Development: Knowledge of Trends Critical to Success, says Real Estate Expert, (RISMedia.com, Feb. 21, 2007).
What's Web 2.0?, (National Association of REALTORS®, Jan. 1, 2007).
Web 2.0 and Beyond - News and Trends
Web 2.0 Gets Over Its Goofing-Off Phase, (Fortune, Mar. 31, 2008).Q - The magazine surveyed some executives who use Web 2.0 services every day and came up with a few suggestions to get started.
Building for Web 2.0: Part I, (ZDNet.com, Mar. 2007). - So you've decided to build a new Web 2.0 solution/company and you want to attract millions of new users and possibly some funding? Here are some things to consider…
Mashups Made Easy, (Information Week, Feb. 12, 2007).
Web 3.0: Entrepreneurs See a Web Guided by Common Sense, (The New York Times, Nov. 12, 2006).
Websites
Just a few of the many websites that talk about, use, or teach web. 2.0 tools.
ActiveRain Real Estate Network - A free online community for real estate professionals designed to help them promote and grow their business.
Blogger.com - There are many free blogging tools and hosts out there. Blogger.com is one of the largest and one of the easiest to learn.
The Common Craft Show - A collection of YouTube videos introducing various aspects of Web 2.0, including, blogging, social networking, podcasting, and wikis. If you have questions on what any of these tools are, these quick online videos will give you the basics.
Facebook.com - A social networking site open to everyone.
Future of Real Estate Marketing - The Future of Real Estate Marketing blog examines the impact of Web 2.0 and the Internet on real estate and real estate marketing.
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Ajax For Dummies (Adobe eReader)
Amp your MySpace Page (Adobe eReader)
Blogging for Dummies (Adobe eReader)
Creating Web Pages for Dummies (Adobe eReader)
del.icio.us Mashups (Adobe eReader)
How to Make Money in Second Life (Adobe eReader)
I'm on LinkedIn--Now What??? (Adobe eReader)
I'm on Facebook--Now What??? (Adobe eReader)
MySpace for Dummies (Adobe eReader)
Second Life The Official Guide (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Here comes everybody: the power of organizing without organizations, (New York, NY: Penguin Press, 2008). HM 851 S56
Realty blogging: build your brand and outsmart your competition, (New York, NY: McGraw-Hill, 2007). HF 5548 N11
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Marketing with Blogs
Field Guide to Using Digital Video as a Marketing Tool
>> Have an idea for a new Field Guide? Click here to send us your suggestions!
The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
