Field Guide to Single-Property Websites
(Updated March 2009)
Property marketing is always a challenge. How do you make sure your client's property gets the attention it needs? How do you make it easy for buyers to learn about your property? Some REALTORS® are turning to single-property websites to feature an individual property on a dedicated site. Is the time and effort of creating a single-property website worth it? See what others are saying. (K. Swanson, Information Specialist)
Why Single-Property Websites?
Why some agents are using single-property Web sites, (California Association of Realtors®, Nov. 2008).
Single-property websites:123MainStreet.com?, (AgentGenius.com, June 2008).
A web site for each listing, (Florida Association of Realtors®, Feb. 22, 2008).
Single-property Web sites catch sellers' attention, (San Mateo County Association of REALTORS®, Feb. 22, 2008).
Consumer Demand for Single Property Web Sites Ignites Sales of PowerSites, (RISMedia.com, Oct. 11, 2007).
Bring More Unique Exposure to Every Home, (Realty Times, May 3, 2006).
Marketing with Single-Property Websites
Refocus Your Marketing Budget: Mar-ka-ching!, (Florida Association of Realtors®, Jan. 2009).
Buyer's Guide: Marketing Products Directory, (REALTOR® Magazine Online, Sept. 2008).
Give Searchers What They're Looking For, And Get the Lead, (Realty Times, March 21, 2007).
High-Tech Marketing Solutions for Realtors, (Realty Times, Sept. 28, 2005).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
101 Ways to Promote Your Real Estate Web Site (Adobe eReader)
101 Ways to Promote Your Web Site (Adobe eReader)
200 Marketing Ideas for Your Website (Adobe eReader)
Put Your Business Online (Adobe eReader)
Web Marketing For Dummies (Adobe eReader)
Web Marketing for Small Business: 7 Steps to Explosive Business Growth (Adobe eReader)
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Effective Online Marketing
Field Guide to Preparing & Staging a Home for Sale
Field Guide to Marketing with Blogs
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
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