New Books
New Books in the Library
October/November 2009
NAR members and Association staff can borrow up to three electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10.
New eBooks:
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Buyology How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. |
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Socialnomics Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. |
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Blogging For Bliss Those who already have a blog, but want to enhance their presence on the Web, will learn how to add banners and graphics, take the perfect shots, crop and size photos, establish links, and attract an audience of eager readers. Best of all, readers will meet some of the web’s most popular creative bloggers. |
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Unleashing the Idea Virus In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers. |
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Feng Shui for Success This compact yet thorough guide to using feng shui to create prosperity and abundance helps you quickly gain a solid understanding of the basic principles of feng shui, as well as a fuller appreciation of the many varieties of success it can help you achieve. Unlike many Americanized feng shui books, Feng Shui for Success doesn't just concentrate on superficial quick fixes that amount to little more than home-decorating advice—its explanations and exercises help anyone, even feng shui novices, understand not only how to best practice feng shui to achieve success, but why it works. |
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Twitterville Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. |
New Books in the Library:
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Purchase, Rehab, and Reposition Commercial Investment Property “For real estate investors wanting to take the next step with their investment portfolios, Purchase, Rehab, and Reposition Commercial Investment Property introduces the many wealth-building opportunities available in commercial investment property. Using actual examples of rehabbed and repositioned commercial property investments, author Michael Zaransky instructs readers how to duplicate his own success by providing practical guidelines on how to supervise and implement investment property rehab projects. Unlike other commercial property investment guides, this book not only discusses how to find and acquire properties, it also discusses how to enhance the value in all types of commercial property: apartment buildings, free standing retail stores, strip centers, industrial properties, and office buildings. " (Kaplan Publishing) |
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Retrofitting Buildings To Be Green “This spiral bound book of photocopied articles and reports includes magazine articles, unpublished reports, sections from ULI books and reports, project descriptions, and title/tables of contents from relevant books." (Urban Land Institute) |
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Creating the Not So Big House: Insights and Ideas for the New Amercian Home “Architect Susanka has big ideas about small home design. Her 1998 bestseller, The Not So Big House, showcased examples of excellent designs in small houses. Her new book continues to promote well-designed, efficient, interesting modest-size homes. Reacting to the American trend to build "starter castles" on small lots, Susanka proposes that these same homeowners would actually be happier in fully functioning small homes. Her basic philosophy seems to be: 1) recognize that the kitchen is the heart of the modern American home, so don't isolate it behind a wall; 2) do away with the unused formal spaces so often seen in homes; 3) use the money instead for especially useful or beautiful details: built-in furniture, interior columns used to define spaces, interesting lighting, materials, and decorating. To illustrate these principles, Susanka includes 25 delightful examples of houses designed by architects from around the country. Each example features gorgeous photographs and Susanka's simple, readable prose. For small families, confirmed singles, and retirees, this book offers expert ideas on finding or creating the right-size home sweet home." (The Taunton Press) |
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Little House on a Small Planet “Live in less space but have more room to enjoy it. Does that sound like a contradiction? Smart readers will discover that, on the contrary, living small can free up your mind, your wallet, and your soul. With the cost of living rising, and the environment suffering from excessive building, now is the time to scale back. Join the movement. Little House on a Small Planet is a guidebook and an invitation. With floor plans, photographs, advice, and anecdotes, this unique book asks and answers, “What fills a home when the excess is cut away, and how do we get there from here?” Pockets of people all over the continent are realizing the benefits of scaling down. You, too, can build a joyful, sane life that emphasizes home life over home maintenance." (The Lyons Press) |
