New Books
New Books in the Library
July 2009
NAR members and Association staff can borrow up to three electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10.
New eBooks:
|
Green Building Through Integrated Design This comprehensive, well-illustrated guide covers the entire process of building a certified green building. It offers expert insight into tackling various projects, from concept and design, to unifying members of the team, to constructing high-performance buildings on time and within budget. |
The Anatomy of Buzz Revisited A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world. With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world. |
||||
|
Seven Steps to Sold Real estate experts Donna and Shannon Freeman don't pull any punches. Whether it's on HGTV's shows Designed to Sell and Secrets That Sell or with their own clients, this mother-daughter team's straight-talking approach helps home sellers do what it takes to close a successful sale. Often hilarious and always honest, their advice results in multiple offers, higher profits, and happy sellers. Now, for the first time, this witty and wise duo brings the benefit of their experience to you, sharing their insider secrets and strategies in Seven Steps to Sold. |
The Real Book of Real Estate In a world where too many financial advisors do not follow their own advice, here is a book written by experts who practice what they preach and who will teach you how to thrive, not merely survive, during turbulent economic times. The Real Book of Real Estate will be your number one source as you decide the real estate niche that is perfect for you; as you navigate the ups, downs, and in betweens of the real estate market; and as you become the expert you know you can be. |
||||
|
|
Sustainable Facilities A vital working tool for all building professionals interested in green architecture and construction, Sustainable Facilities presents an in-depth look at 20 facilities that were designed for environmental organizations and were constructed and now operate using green building methods and materials. Featuring contributions by leading architects in green building, this expert resource examines each building from planning through operations-- covering new construction, energy-efficient design, operational cost savings, historic preservation, renovation and expansion, land conservation, and LEED ratings. |
|
The Whuffie Factor The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it? |
New Books in the Library:
|
|
The Wisdom of Crowds “In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.” (Anchor Books) |
|
 |
Sell with Soul “What agents need is good solid training on how to competently sell real estate and Jennifer Allan's book Sell with Soul offers just that. The second edition of Sell with Soul has been updated to reflect the realities of todays more challenging real estate marketplace. The book takes on the tough issues of survival in a slowing housing market and provides a blueprint for success to help new agents navigate the critical first year and beyond. Sell with Soul comes complete with checklists to help agents keep on top of listings and contacts, step-by-step guidelines for building a thriving real estate practice as well as anecdotal examples of real world real estate dilemmas and solutions to them. Yet the book is so much more than a rookie survival guide. The author discusses such touchy subjects as commission discounting (she's all for it), buyer agency (don't push it), prospecting at open houses (do so with caution) and generating bidding wars (it's your duty). Practical advice is offered on everything from building a loyal client base to marketing listings to negotiating inspections and even handling pricing objections. |
|
|
Social Media is a Cocktail Party “Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects. This book is your invitation to come on in and join the party. ” (Ignite Social Media) |
|
|
What Would Google Do? “In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. |
|
|
The Secrets of Economic Indicators “Every day, investments bounce wildly in response to new economic indicators: statistics that provide crucial clues about the future of the economy and the markets. Now, you can use these indicators to make smarter investment decisions, just like the professionals. You don’t need an economics degree, or a CPA–just The Secrets of Economic Indicators, Second Edition! |
|
|
The How of Happiness “A groundbreaking, practical guide to attaining happiness based on innovative scientific research, The How of Happiness is a powerful contribution to the field of positive psychology and a gift to people who have sought to take their happiness into their own hands. Drawing upon years of her own pioneering research with thousands of men and women, psychologist Sonja Lyubomirsky reveals that much of our capacity for happiness is within our power. Detailing an easy-to- follow plan, including exercises in new ways of thinking and understanding our individual obstacles, The How of Happiness offers a positive and empowering way to sustain a new level of joy in our lives.” (Penguin Group, Inc.) |
|
|
Emotional Intelligence at Work “Experts now acknowledge that emotional intelligence (EI) is perhaps the most crucial determinant of success in the workplace. And unlike IQ or other traditional measures of intelligence, EI can be developed and dramatically increased. This unprecedented book demonstrates how to master the core competencies of EI, abilities that include self-motivation, high self-awareness, mood management, and emotional mentoring. In addition, it includes scores of real-world examples and dozens of practical exercises that accelerate the process, along with step-by-step approaches to mastering a variety of EI techniques. ” (Jossey-Bass) |
