New Books
New Books in the Library
December 2009
NAR members and Association staff can borrow up to three electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10.
New eBooks:
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Talent is Overrated Colvin shows that the skills of business - negotiating deals, evaluating financial statements, and all the rest - obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved. This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career - and will inspire you to achieve more in all you do. |
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Buyology Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. |
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Fearless Leadership Do you want to move your company in a new direction? Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives. Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization. |
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Gen BuY According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. |
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How People Tick How People Tick is about understanding and dealing with patterns of behavior that annoy us, such as gossiping, back-stabbing and bullying, in order to make these 'difficult' people easier to live and work with. This new edition of How People Tick is a practical guide to over 50 types of difficult people such as Angry People, Blamers, Impatient People, Workaholics and Gossips. Each difficult situation is described, how it happens is analyzed, and then strategies to help you deal with the problem are suggested. |
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The New Rules for Mortgages In the current credit environment, rules have changed for prospective home buyers—and this book explains them. Beginning with what makes up a FICO score, how to improve that score, and how to show a better credit profile; The New Rules for Mortgages explains the new credit guidelines that apply to mortgages. It sheds light on issues that can arise with appraisals, title searches, and home inspections, and provides hard-headed advice. |
New Books in the Library:
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Fundamentals of land development: A real-world guide to profitable large-scale development “Properly planned and visualized, large-scale developments can be successfully constructed, whether as master planned communities, planned unit developments, or new towns. Fundamentals of Land Development provides an in-depth approach to the design, planning, and development of large land areas into comprehensively designed communities. This book provides in-depth discussions of the full range of development tasks involved in any large development project, from site and land use selection, market analysis, preparing the land use plan and impact statements, to getting approval from the municipality and community, permitting and approval, scheduling and cost management, and the basics of engineering systems and design. |
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American Mortgage: Everything U need to know about financing a home “The Expert Guide to Finding the Right Mortgage at the Right Price. Whether you're buying your first home, a new home, or refinancing, it's crucial to get the right mortgage at terms you can afford over the long run. Backed by decades of real estate experience, "American Mortgage" lays out all the issues you need to know--your rights, the questions you need to ask, what to expect, and how to apply. Drawn from years of experience helping thousands of clients, "American Mortgage" delivers everything you need to know to get a good deal and improve your investment." (McGraw-Hill) |
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An insider's guide to refinancing your mortgage “For many homeowners, refinancing a mortgage can save them significant money, considerably reducing their monthly payments. It can also give them breathing space to pay off debts or allow them to make other investments, pay for college, or finance home improvements. An Insider’s Guide to Refinancing Your Mortgage is dedicated to an often-misunderstood aspect of mortgage lending: refinancing a mortgage loan. Readers will learn why to refinance, when to finance, as well as how to find the best lender, loan officer, and rate. Mortgage expert David Reed takes readers step by step through the refinance process and shows them how to evaluate their current loan program and compare it with other options. An Insider’s Guide to Refinancing Your Mortgage will save readers money and heartache when negotiating a loan." (American Management Association) |
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Get it! Secrets to cultivating the homevestors millionaire mindset “Dr. John Hayes has identified, through the real in the trenches experiences of HomeVestors franchisees, the most critical components of success and failure in HVAs home buying business. Our thoughts are the seeds containing the DNA of our future. Why not me is often the nagging question people have after reading one of the thousands of how-to-success books? Dr. John Hayes takes that wisdom and boils it down to a simple actionable formula to help anyone move from skeptic to success. It begins with an open mind, then Hayes expands this process and places it in the everyday context of the business he leads, HomeVestors of America. Get It, Secrets To Cultivating The HomeVestors Millionaire Mindset, is not sterile theory but case studies, personalities and the processes in use daily to make entrepreneurial dreams reality. Why, what works and what fails is reduced to success lessons any entrepreneur can use. " (HomeVestors of America, Inc.) |
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Disagreements, disputes, and all-out war: 3 simple steps for dealing with any kind of conflict “The potential for conflict exists in every interaction. But when one doesn’t know how to deal with these disagreements constructively, they can escalate into unproductive and even destructive situations. The key is not to avoid conflict, but to recognize and manage it skillfully to produce the best possible outcome. In this powerful and practical guide, author Gini Graham Scott shows readers how to identify the reason for the conflict, recognize and control the emotional factors, and find the best solution. Written in an accessible, conversational style, packed with real-life examples, and including simple exercises and tools to help assess conflict situations, this indispensable guide shows readers how to handle whatever life throws at them. " (American Management Association) |
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Foreclosure Myths: 77 secrets to making money on distressed properties “Learn the whole truth about foreclosures and discover some real bargains with the myth-busting information in Foreclosure Myths: 77 Secrets to Saving Thousands on Distressed Properties!. Find out the truth about seventy-seven persistent myths that prevent would-be homeowners and real estate investors from taking advantage of tremendous profit potential. Understand how to find, evaluate, and buy foreclosure properties at a discount, including how you can use other people's money to finance your investments through firsthand stories from top industry professionals and handy resources like government foreclosure guidelines. " (John Wiley & Sons) |
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Confessions of a subprime lender: An insider's tale of greed, fraud, and ignorance “Former subprime lender Richard Bitner once worked in an industry that started out helping disadvantaged customers but collapsed due to greed, lack of financial control and willful ignorance. In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change." (John Wiley & Sons) |
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