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General Marketing Tips & Strategies
What's in, what's out with homebuyers in 2007, (Houston REALTOR®, Mar. 2007).
Classified intelligence, Realty Times partner on REALTOR® advertising survey, (Realty Times, Aug. 2006).
How much should I spend to market myself?, (Texas REALTOR®, May 2006).
Are you dealing with marketing mistakes?, (The American Salesman, Sept. 2005). 
13 ways to botch your marketing, (Texas REALTOR®, July 2005).
Getting down to business: How effective are you at developing new business?, (Michigan REALTOR®, May 2005).
Eight ways to boost your business: Commercial real estate pros share marketing tips for a slow economy, (Commercial Investment Real Estate, Sept./Oct. 2003).
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Personal Promotion & Branding
Branding basics for the brand rookie, (Houston REALTOR®, Mar. 2007).
The keys to building lasting business realtionships, (Texas REALTOR®, July 2006).
Branding made easy , (Realty Times, May 25, 2006).
Market yourself, (Michigan REALTOR®, May 2006).
The power of branding for real estate agents: Branding sets you apart from others, (Wisconsin Real Estate, Aug. 2005).
The power of branding , (Texas REALTOR®, July 2005). 
Contact spheres: Forming relationships with other professionals will help you boost business, (Texas REALTOR®, July 2005).
How to market your business without wasting your time, (Realty Times, Apr. 11, 2005).
Marketing is not the same thing as branding , (Realty Times, Mar. 1, 2005).
Be your own brand: A good branding strategy takes commitment and consistency, but the payoffs are worth it , (REALTOR® Magazine, Nov. 2004).
Focused personal marketing, (Realty Times, Nov. 13, 2003).
Nine no-fail ways to boost referrals to your business, (The American Salesman, Dec. 2001).
Top-rung selling: Twelve personal marketing tactics for getting on top and staying there, (The American Salesman, Apr. 2001).
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NATIONAL ASSOCIATION OF REALTORS® MARKETING GUIDES
 Eight-step Personal Marketing Plan
Elements of a Budget
Three Sample marketing Plans
Two Marketing Plans--Made Even Better
Eight Personal Marketing Mistakes to Avoid
Becoming Your Own Brand
Finding Your Niche
Getting the Word Out
Personal Marketing in Print
Personal Marketing Online
Source: Personal Marketing Toolkit, (REALTOR® MAGAZINE ONLINE ). |
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Niche Marketing Tips
Niche marketing can bring you great real estate rewards in a crowded market , (Michigan REALTOR®, Apr. 4, 2005).
Niche knack: Specializing helps brokers carve a groove in their markets, (Commercial Investment Real Estate, Mar./Apr. 2005).
Four reasons consumers prefer specialists , (Realty Times, Mar. 21, 2005)
Main Street marketing: Relationship-building strategies boost business in small towns, (Commercial Investment Real Estate, Nov./Dec. 2005).
Scratch that niche: Targeted marketing goes beyond farming, (Texas REALTOR®, July 2004).
How to build a niche, (Realty Times, Nov. 7, 2003).
Scratching a niche: Should you become a "special" agent, (Realty Times, Jul. 21, 2003).
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Books, eBooks & Other Resources
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Books, Videos, Research Reports & More
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The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Real Estate Marketing and Sales Essentials: Steps for Success, (Thompson South-Western, 2006).
Fundamentals of Marketing for the Real Estate Professional, (Dearborn Real Estate Education, 2005).
May I Have Your Attention, Please: Build a Better Business by Telling Your Story, (John Wiley & Sons, 2005).
Real Estate Rainmaker: Guide to Online Marketing, (John Wiley & Sons, 2004).
Reaching Out: The Financial Power of Niche Marketing, (Dearborn Real Estate Education, 2003).
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Marketing Position, (AMACOM, 2003).
Innovative Marketing for Buyer Representatives, (Real Estate Buyer's Agents Council, 2002).
Principles of Marketing, (Upper Saddle River, NJ: Prentice Hall, 1999).
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Building A Better Marketing Plan
High-impact marketing materials that are a click away , (Realty Times, Apr. 21, 2006).
Ten danger signs of short-term thinking, (The American Salesman, Nov. 2005).
Tracking your marketing efforts, (The American Salesman, Sept. 2005).
Does your advertising work? Some basic principles can help you get more from your ad budget, (Texas REALTOR®, May 2004).
Creating a marketing plan for your franchise system, (Franchising World, Mar. 2004).
What makes your phone ring? Measure your marketing's effectiveness and increase your business, (Texas REALTOR®, May 2002).
Fine-tune your marketing plan; Employ old-fashioned common sense to reach today's consumer, (REALTOR® Magazine, Jan. 2002).
What should a company expect from its marketing program? Eight ways to evaluate results, (The American Salesman, Dec. 2001).
Build a marketing program to suit your budget, (REALTOR® Magazine, Jan. 2001).
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The material on this page is presented by
NAR's Information Central.
Updated Apr. 2007
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