Field Guide to Direct Mail
(Updated October 2007)
Effectively reaching your customers and prospecting clients is essential for a successful real estate career. This guide provides tips to ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message. (K. Janisch, Information Specialist)
Contents:
Direct Mail Basics | Books, eBooks & Other Resources
REALTOR® Logo Guidelines
Membership Marks Manual, (NATIONAL ASSOCIATION OF REALTORS®).
Downloadable Logos, (NATIONAL ASSOCIATION OF REALTORS®).
Direct Mail Basics 
Direct Mail Idea #3: Use Quality Paper, (Active/Rain, Oct. 24, 2007).
Personalizing the Pitch, (Canadian Business, June 2007). Q
Fun and Functional Direct Mail, (Florida Association of REALTORS®, Mar. 2007).
Hit your mark, (REALTOR® Magazine Online, Sept. 1, 2006).
Gain attention: Five ways to incorporate personalization into your direct mail efforts, (Target Marketing, Apr. 2005). Q
To mail or not to mail ... ? Don't send out half-baked materials, (Texas REALTOR® , Dec. 2004).
Hook them with your copy, (Target Marketing, Nov. 2004). Q
Direct mail: the do's and dont's, (LIMRA's Marketfacts Quarterly, Fall 2004). Q
Stamped for success: US Postal Service direct mail tips, (REALTOR® Magazine Online, July 2004).
Direct mail by the numbers, (U.S. Postal Service, July 2004).- USPS's guide to creating a successful direct mail campaign. Order a free copy or read the guide online.
Direct mail revival, (Target Marketing, Feb. 2004). Q
Twelve simple ways to cut your postage costs, (Office Solutions, Jan. 2003). Q
Reinvent your sales skills in a no-call world, (REALTOR® Magazine, Dec. 2003).
Create better mailings: Letter-perfect business tools, (REALTOR® Magazine Online, June 2002).
Seven steps to becoming a direct-mail dynamo, (Texas REALTOR®, May 2002).
Direct-mail prospecting secrets, (REALTOR® Magazine Toolkit).
eBooks & Other Resources
eBooks.realtor.org
The following ebooks and digital audiobooks are available to NAR members:
Do-it-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Adobe eReader)
Books, Videos, Research Reports & More
The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Nine steps to direct mail for real estate sales, (Southern Nevada REALTOR, Jan. 2005, p. 18-19).
Power of direct mail, (CRS Residential Specialist, Jan. 2002, p. 15-16).
How to become a mega-producer real estate agent in five years, (Mason, OH, Thomson/South-Western, 2004). HF 5438 H42
52 weeks of sales success, (New York, HarperCollins, 1999). HF 5438 R59f
Word marketing: How to empower real estate advertising through the proper choice of words, (Grafton, Wisc.: Blue Rose Studio, 1997). HF 6161.R3 K15
Power real estate letters: A professional's resource for success, (Chicago, IL: Real Estate Education Company, 1994). HF 5721 P68 Rev. ed.
Browse the catalog for more material on "direct mail".
Field Guides & More
These Field Guides and other resources in the Virtual Library may also be of interest:
Field Guide to Anti-Solicitation Laws
Field Guide to Reducing Spam E-Mail
Field Guide to Marketing Tips for REALTORS®
Field Guide to Creating Effective Classified Ads
Field Guide to Farming and Prospecting
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The inclusion of links on this Field Guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked to this Field Guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.
