Field Guide to
Business Etiquette When Working With Other Cultures
By Victoria Broady, Information Specialist
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Business Etiquette in Other Countries
Etiquette Quiz, (Minding Manners.com).
International Business Etiquette Tips, (The Sideroad.com, 2006)
Networking Etiquette Around the World, (Business Credit, Sept. 2006). 
Broadening Global Awareness, (T+D, July 2006).
Keys to Global Relationships, (Baylor Business Review, Spring 2006).
Dos and Don'ts of doing business in China, (Purchasing, May 18, 2006).
Culture Clash, (Computerworld, Feb 20, 2006).
Dress to Impress the World, (Monster.com, 2005).
Let's Do Lunch, (Monster.com, 2005).
Professional protocol in the global marketplace, (B to B, Oct. 10, 2005).
Mind your Manners, (Inc., Sept. 2005).
Business Card Etiquette, (Buzzle.com, Oct. 18, 2004).
International Etiquette, (Effectivemeetings.com, 2004).
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At Home with Diversity
The At Home with Diversity: One America Certification is a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the national association's relevance to minority real estate professionals.
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Foreign-Born Clients
7 Tips for Working with Foreign Real Estate Buyers, (Seattle-King County Association of REALTORS®).
Working with people from Southeast Asian cultures, (Wisconsin Real Estate Magazine, Apr. 2006).
Cross Cultural Negotiation, (The Negotiation Academy, 2005).
Jump on the International Bandwagon, (REALTOR® Magazine, Oct. 28, 2005). 
Bridging Language & Cultural Differences, (California Real Estate Magazine, June 2005).
How to Reach the Immigrant Homebuyer, (REALTOR® Magazine, Apr. 1, 2005).
The Art of Selling Cross Cultures, (Illinois Association of REALTORS®, Jan. 2005).
Want to market to the foreign-born? Here's how to do so, (American City Business Journals, Jan. 14, 2005).
Cross Cultural Advertising, (Ezine Articles, Jan. 2005).
Yes, it's worth your time to market to foreign-born clients, (Denver Business Journal, Oct. 29, 2004).
The Changing Face of Home Ownership, (REALTOR® Magazine, June 1, 2004).
Open the Door Multicultural Sales, (Florida REALTOR® Magazine, Oct. 2003).
Multiculturalism: Making Diversity Your Business, (Illinois Association of REALTOR®, July 2003).
Think Globally, (REALTOR® Magazine, Apr. 1, 2003).
Top Ten Myths about Multicultural Real Estate Clients, (Ohio Association of REALTORS®, Nov/Dec. 2000).
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Books, eBooks & Other Resources
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Books, Videos, Research Reports & More
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The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
 The Culturally customized web site: customizing web sites for the global marketplace, (Chicago, IL: Butterworth-Heinemann, 2005). HF 5548.5 N63
REALTORS ® reaching out to the world around us, (Columbia, MO: Center of Education and Private Enterprise, 2002). DVD 009. DVD
Effects of multicultural diversity in real estate brokerage, (Ohio: Center for Real Estate Education and Research, 2002). HF 5438 B64e
Housing opportunities in the foreign-born market, (Washington, DC: National Association of REALTOR®, 2002). HA 202 N21h
Racial and ethnic diversity: Asians, Blacks, Hispanics, Native Americans, and Whites, (Ithaca, NY: New Strategist Publications, 2002). E 184 R78
Embracing Diversity, (Cincinnati, OH: South-Western, 2001). HF 5438 R63
Selling homes in the melting pot, (College Station, TX, 2000). VT061. VIDEO
Hello! USA: everyday living for international residents and visitors, (Washington, DC: Hello! America, Inc., 1996). HF 5386 P93h
Kiss, bow, or shake hands, (Avon, MA: Adams Media Corporation, 1994). HF 5389
Do's and taboos of international trade, (New York, NY: Wiley, 1991). HF 3040 Ax7
Do's and taboos of hosting international visitors, (New York, NY: Wiley, 1990). HF 5389
Do's and taboos around the world, (Elmsford, NY: Benjamin Company, 1985). HF 5386 P22
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Useful Tools
Business Culture Guides, (Executiveplanet.com). - Essential business culture guide for the international traveller.
Servicing Your Multicultural Clients, (REALTOR® Magazine). - Valuable information to meet the challenges of working in an increasingly multicultural marketplace.
Prepackaged Sales Meeting Transnational (Cross-Border) Referral Toolkit , (National Association of REALTOR®). - Series of modules to help provide an introduction to global market transaction element.
Relay, (REALTOR® VIP). - A new transaction management system that provides a workflow and collaboration platform enabling foreign language support for international usage and usage across multiple ethnicities.
Expand Your Market Training Kit
Item #126-359-06
JUST REVISED!!
Think globally, sell locally!
REALTORS® across the nation are increasing their business by expanding their market to include culturally diverse buyers and sellers.
This training kit includes a 20-minute video on cultural sensitivity, a CD-ROM with PowerPoint presentation, overheads and Participants Guide (including a license to copy 1,500 participants guides). Also included in the kit, are a Sponsor Guide and Facilitator’s Guide. This program is designed for up to 4 hours of continuing education credit or can be delivered in smaller segments to meet the needs of your audience.
Order online or by calling NAR's Information Central at 1-800-874-6500
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The material on this page is presented by
NAR's Information Central.
Updated Sept. 2006
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