Field Guide to Digital Cameras & Photography (NAR Information Central)


Field Guide to

Digital Cameras & Photography

By Cathy Dodge, Information Specialist

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C O N T E N T S

Choosing a Camera

How-To Tips: Taking Photos, Storage & Printing

Marketing Your Listings with Digital Images

Camera Phones

Virtual Tours

Useful Websites

Books, eBooks & Other Resources

  Give 'em your best shots! 99% of homebuyers who searched for a home on the Internet found photos to be among the most useful features of REALTOR® websites, according to the  2006 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS®s the ability to serve their clients like never before. Digital images can be used to quickly and professionally showcase a listing, and today's technologically savvy clients are sure to appreciate the convenience of a virtual tour for both long distance and local moves. The following articles will guide you from the beginning to the advanced stages of how to chose and use one of real estate's hottest tools.

WHAT'S THE PASSWORD?

- Articles marked with a red Q are provided by ProQuest for NAR members only. Please enter NAR's Proquest password if required.

- Articles marked with the REALTOR® "R" are available on Realtor.org. Your Realtor.org ID and password may be required.


   Choosing a Camera

You should be in pictures,(Michigan REALTORS®, Mar. 2007).

Digital cameras, (Consumer Reports, Nov. 2006).

The right digital camera: Going big & serious, (Consumer Reports, Jul. 2006).

The right digital camera: Going small & simple, (Consumer Reports, Jul. 2006).

Buyer's guide: Digital cameras, (REALTOR® Magazine Online, May 2006).

Buying a digital camera: Our annual guide; New features fight blurring, allow in-camera editing; The truth about megapixels, (Wall Street Journal, Apr. 19, 2006).

Fabulous photos in a snap: For $450 or less, you can get high resolution in a small package, (Kiplinger's Personal Finance, Apr. 2006).

Sizing up the latest crop of digital cameras; Thin, powerful models produce good pictures; Easy-to-use scroll wheels, (Wall Street Journal, Feb. 22, 2006).

Digital cameras: Take your best shot, (Consumer Reports, Nov. 2005).

Buyer's guide: How to shop for a digital camera, (SmallBusinessComputing.com, Aug. 9, 2005).

Looking beyond megapixels, (Wired News, May 10, 2005).

Options grow to capture, print digital photos , (REALTOR® Magazine, Mar. 2005).

 




REALTORS®' Use of Digital Cameras

96% of all REALTORS® use
a digital camera.

Frequency of use of digital cameras:

Daily
23%
A few times per week
31%
A few times per month
34%
A few times per year
9%
Rarely or never
4%

Source: 2007 NAR Member Profile, (National Association of REALTORS®, 2007).


 
How-To Tips: Taking Photos, Storage, & Printing

Powerful Pictures Made Easy , (Florida REALTORS®, Jun. 2007).

Better property photos in a snap, (REALTOR® Magazine Online, Apr. 2007).

Printers: Darkroom on a desktop, (Consumer Reports, Feb. 2007).

MCentral technology tip: Google's Picasa digital photo software , (Houston REALTOR®, Jul. 2006).

Tips to improve website photos, (Realty Times, Mar. 7, 2006).

Hardware advisor: Digital cameras, (REALTOR® Magazine Online, 2006).

How to photograph interiors and real estate, (KenRockwell.com, 2006).

You can take great photos in six easy steps , (Houston REALTOR®, Jul. 2004).

Technology trends: Tips for better looking photos, (Georgia REALTOR, Feb. 2004).

Snap happy: Take perfect pictures with your digital camera, (Macworld, Feb. 2003).

How to light interior digital photos, (Realty Times, Oct. 2002).

Digital exposure: Old-school tricks and digital tips, (Presentations, Jan. 2002).
 
Camera Phones

Finally, cellphone photos worth sharing; Higher-resolution cameras appear in many handsets, (Wall Street Journal, Feb. 8, 2007).

Take better pictures with your camera phone, (Texas REALTOR®, July 2006).

Camera-phone photos improve, (Wall Street Journal, Jan. 11, 2006).

"Can you see me now?": Camera phones add a new dimension to staying in touch with clients, (Commerical Investment Real Estate, Nov./Dec. 2005).

Digital camera or camera phone? You may need both, (REALTOR® Magazine, Apr. 2005).

Photos to go: Buyers guide: Camera phones, (REALTOR® Magazine, Jan. 2005).

Tips to consider when choosing a camera phone, (USA Today, June 2004).


   Marketing Your Listings with Digital Images

Point & prosper, (Florida REALTOR®, Apr. 2007).

REALTORS® strive to make web sites 'picture perfect', (Naples Daily News, Aug. 13, 2006).

11 ways you've never thought of using your digital camera: Taking pictures of homes is just the beginning., (Texas REALTOR®, June 2005).

Real estate: Lights, camera ... closet! , (Newsweek, May 23, 2005).

Make full use of internet marketing with listing photos and virtual tours , (Realty Times, Feb. 17, 2005).

Are you digital camera-shy?, (Realty Times, Jan. 13, 2005).

Picture perfect: Understanding digital image files is the key to producing high-quality photos, (Commerical Investment Real Estate, May/June 2004).

Pictures are worth more than a thousand words, (Houston REALTOR®, Feb. 2004).

Arguments to use against photo-lazy agents , (Realty Times, Oct. 20, 2003).

How to use digital photos in business, (USA Today, June 19, 2003).

Get more responses from your site with multiple photos, (Realty Times, Apr. 19, 2002).

Psst! Photos get you more listings, (Realty Times, Apr. 5, 2002).


 

53% of REALTORS® Web sites feature virtual tours.

88% of homebuyers find virtual tours to be very or somewhat useful.

Sources:  2007 NAR Member Profile, (National Association of REALTORS®, 2007). &  2006 NAR Profile of Home Buyers & Sellers, (National Association of REALTORS®, 2006).



   Virtual Tours

360° tours,(Michigan REALTORS®, Mar. 2007).

Virtual reality,(Journal of Property Management, May/Jun, 2006).

Stand out: Virtual tour options that add pizzazz, (REALTOR® Magazine Online, May 2006).

Buyer's guide: Virtual tours, (REALTOR® Magazine Online, Aug. 2005).

Do you undersell your own virtual tours? , (Realty Times, June 10, 2005).

Virtual home tours increasingly popular, (Realty Times, Jan. 4, 2005).

Virtual tours as lead generators, (Realty Times, Nov. 4, 2003).

Getting that virtual advantage, (REALTOR® Magazine, June 2003).

Virtual tours are changing the traditional open house, (Realty Times, Oct. 23, 2003).


 
Books, eBooks & Other Resources

 

eBooks.realtor.org

The following ebooks and digital audiobooks are available to NAR members.

Digital Photography for Dummies® (Adobe eReader)

How to Do Everything with Your Digital Camera (Adobe eReader)


 




Other Field Guides & Power Tools

These Field Guides and Power Tools resources in the Virtual Library may also be of interest:

Field Guide to Effective Online Marketing

Field Guide to Marketing Tips for REALTORS®

Field Guide to Preparing & Staging a House for Sale

Field Guide to Choosing & Using a PDA

Field Guide to Using Digital Video as a Marketing Tool


   Useful Websites


Imaging Resource - This comprehensive site features product reviews, comparison charts, news, and other key information about all aspects of digital cameras & photography. Find some excellent tutorials and tips under the menu options for "How To", "Better Pictures", and "Getting Started" at the top of the main page.

CNET Digital Photography & Video - Product reviews & recommendations, comparisons, buyer's guides, how-to articles, and more from the electronics experts at C|NET.

Digital Photography Review - Product reviews, discussion forums, sample images, glossaries, buyer's guides, comparison charts, tutorials, news, etc. The site even includes a fully linked timeline to digital cameras released since 1995.

Digital Web Magazine - Online magazine for graphics professionals. Includes tutorials on digital photography & using digital images (especially for advanced users, but some may be useful for beginners), product reviews, etc.

Shortcourses - Online tutorials on various digital camera topics, with a glossary of terms and links to other digital camera websites. A valuable feature of the Shortcourses site is the collection of printable, portable guides to using specific Canon, Nikon, Sony, and Olympus digital camera models.


 
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NAR's Information Central.



Updated June 2007

 

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