Field Guide to
Marketing with Blogs
By Anne-Marie Siudzinski, Information Specialist
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C O N T E N T S
Benefits of Blogging
Writing Tips
Books, eBooks & Other Resources
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Blogs, short for "weblogs" are a great marketing tool for your real estate business. You can provide a snapshot of your local market, have a forum for your thoughts about real estate and market yourself. Find out the benefits of blogging, getting started with blogs and see what real estate practitioner are writing about.
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WHAT'S THE PASSWORD?
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 - Articles marked with a red Q are provided by ProQuest for NAR members only. Please enter NAR's Proquest password if required.
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 - Articles marked with the REALTOR® "R" are available on Realtor.org. Your Realtor.org ID and password may be required. |
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Benefits of Blogging
How blogging can supercharge your real estate business, (www.realestate.about.com, 2007).
101 Reasons to Blog, (Realty Times, Aug. 16, 2006).
New survey indicates increasing number of real estate agents to leverage blogs in 2007, (RIS Media, Feb. 19, 2007).
Local REALTORS® turn to blogging to gain edge over competition, (Pacific Business News, Mar. 17, 2006).
Tech trends rock the real estate world, (CNNMoney.com, Jan. 10, 2007).
Blog and be seen, (California Real Estate Magazine, Oct. 2005).
Why start a real estate blog?, (www.particlewave.com, n.d.).
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Examples of Real Estate Blogs
Greenville SC Real Estate Blog
Portland Real Estate Blog
Twin Cities Real Estate Blog
Phoenix Real Estate Guy
Austin and Texas Real Estate Blog
Real Real Estate in Connecticut
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Writing Tips
Lifting editorial content for your blog is a crime, (Realty Times, Nov. 21, 2006).
10 steps to mastering the blogosphere, (REALTOR® Magazine Daily Real Estate News, Aug. 29, 2006). 
How to write a blog that generates leads, (RSS Pieces, 2006).
How to write a blog post, (Seth Godin's Blog, Nov. 21, 2006).
Ten tips for new bloggers, (www.smays.com, May 24, 2006).
The basics of blogging, (Target Marketing, Mar. 2006). 
Ten tips for writing a blog post, (www.problogger.net, Dec. 30, 2005).
The basics of blogging, (REALTOR® Magazine Online Exclusives, Nov. 2005).
The little real estate blog that could, (Advanced Access, n.d.).
Real estate blogging tips from the pros, (Technology Evangelist, n.d.).
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Books, eBooks & Other Resources
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Books, Videos, Research Reports & More
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The resources below are available for loan through Information Central. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Central at 800.874.6500 for assistance.
Realty Blogging: Build Your Brand and Outsmart Your Competition, (New York, NY: McGraw-Hill, 2006). HF 5548 N11
Corporate Blogging Book, (New York, NY: Penguin, 2006). HF 5548 W42
Blogging for Business, (Chicago, IL: Kaplan Publishing, 2006). HF 5548 H74
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The material on this page is presented by
NAR's Information Central.
Updated Feb. 2007
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