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Century 21 Uses Facebook Game for Ad Campaign

December 18, 2012: 

The real estate brokerage is making forays into a popular online social game in order to spread its brand to a new generation of consumers.

Investors See Rising Profits From Rental Properties

December 18, 2012: 

Rental income produced by residential properties rose 12 percent year-over-year in September 2012, CoreLogic reports.

Townhomes: A Growing Option Once More?

December 18, 2012: 

"The prospects for the townhouses are positive given large numbers of home buyers looking for medium-density residential neighborhoods, such as urban villages that offer walkable environments and other amenities," the builder tradegroup reports.

Online Marketing Is a Public Service

December 18, 2012: 

Approach the promotion of your local experience and expertise with the needs of your consumers in mind. Before you know it, you'll be a trusted resource.

Book Review: Love and Short Sales

December 18, 2012: 

Losing a home doesn't mean you have to lose your better half.

Millennials Gaining Housing Confidence

December 17, 2012: 

Millennials have been shaken, not scarred by the housing bust, according to a recent survey.

Long & Foster Offers Web Site for Each Listing

December 17, 2012: 

Long & Foster Real Estate announced that it plans to give each home listed by its agents a single-property web site, in an effort to enhance digital marketing efforts.

Incentives Still Help Seal Deals, Builders Say

December 17, 2012: 

While home buying has picked up, some builders say reluctant buyers may need an extra push to get moving, and incentives can still help.

BofA CEO: 'We Need Fannie and Freddie'

December 17, 2012: 

Washington is seeking a more balanced role in the home buying market, but Brian Moynihan warns that too much of a government pullout could block access to ownership for many borrowers.

Household Formation to Outpace Apartment Boom

December 17, 2012: 

A big growth in new household formations is expected to drive up housing starts in the new year that will outpace the apartment boom, according to Freddie Mac's forecasts.

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