The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business. Watch this entertaining, three-minute video to learn how members can protect the value of the mark by using it properly. Remember, a REALTOR® isn't "just another real estate agent." Being a REALTOR® means more.
Watch this video to learn why NAR protects the the value of the REALTOR® trademark.
Download video for members (350MB)
Watch the video of NAR's 2010 Law Day covering the REALTOR® logo trademark and usage guidelines.