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Trademark Use on Social Media

Social Media Toolkit for AEs

This NAR toolkit is designed to make it easy for Association Executives to address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook.

Using NAR Trademarks in Usernames
Full version of article published in REALTOR® AE Magazine, Summer 2009.

Social Media Trademark FAQs

What's Your Username?
An article to educate members on the proper use of the REALTOR® marks in usernames on social media. Associations can include the article on websites, newsletters, or other publications.

On Your Mark
Brochure outlining the proper member use of the REALTOR® marks.

Sample Letter 1
Correspondence to send to members who violate the trademark rules in a username on social media websites.

Sample Letter 2
Second request to send to members who violate the trademark rules in a username on social media websites.

Sample Letter 3
Correspondence to send to violators of the trademark rules who may or may not be members of NAR.

If there are any questions, you can send a fax to (312) 329-8256 or trademark@realtors.org.


Back to REALTOR® Trademark/Logo Rules