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Social Media Toolkit for AEs
This NAR toolkit is designed to make it easy for Association Executives to address complaints about the misuse of the REALTOR® marks on the Internet, specifically for usernames on social media sites such as Twitter and Facebook.
Using NAR Trademarks in Usernames
Full version of article published in REALTOR® AE Magazine, Summer 2009.
What's Your Username?
An article to educate members on the proper use of the REALTOR® marks in usernames on social media. Associations can include the article on websites, newsletters, or other publications.
On Your Mark
Brochure outlining the proper member use of the REALTOR® marks.
Sample Letter 1
Correspondence to send to members who violate the trademark rules in a username on social media websites.
Sample Letter 2
Second request to send to members who violate the trademark rules in a username on social media websites.
Sample Letter 3
Correspondence to send to violators of the trademark rules who may or may not be members of NAR.
If there are any questions, you can send a fax to (312) 329-8256 or trademark@realtors.org.