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67 Ways NAR is Indispensable to Your Business

NAR works behind the scenes and in the spotlight to protect private property rights, promote home ownership, and maintain sensible credit and other standards at the federal level so you can help your clients buy, sell, and rent real estate in a fair and profitable market environment. This advocacy on your behalf is among the most valuable benefits your NAR membership adds to your business, but it’s just one among the hundreds of the association’s value-adding services.

Here are 67 services that put money in your pocket by shaping the environment in which you work or making free and discounted products and services available to you.


Representing you and your customers before Congress and federal agencies:

1. Protecting the mortgage interest deduction and other tax incentives for homeownership and real estate investment
2. Protecting private property rights
3. Advancing sound and reasonable lending standards and access to credit
4. Advancing sound environmental policies
5. Providing financial and technical assistance to your state and local associations on advocacy matters
6. Supporting candidates who protect real property ownership
7. Helping you and your colleagues improve your communities

Business Advantage

Offering you an identifiable, marketable brand identity:

8. Protecting the REALTOR® trademark and the high standards the word represents through the work of NAR’s Member Policy and Legal Affairs departments.
9. Promoting the trademark and REALTORS®’ adherence to a Code of Ethics as points of difference among practitioners through national advertising campaign
10. Creating and managing the .REALTOR top-level domain

Creating and partnering with companies offering valuable services and products to you:

11. Providing extensive property data and listing information through Realtors Property Resource® (RPR)
12. Bringing to market tools that can help your business, including SentriLock lockboxes, through Second Century Ventures, and a long list of technology applications through the Center for REALTOR® Technology
13. Helping companies tailor their products to your needs through REach technology accelerator program and the Center for REALTOR® Technology

Linking you to consumers through far-reaching media properties:

14. realtor.com®, NAR’s official web site containing the most accurate and up-to-date national listing data on the Internet
15. HouseLogic, NAR’s popular website for home owners looking for trusted information on managing their home
16. Real Estate Today, NAR’s weekly syndicated two-hour radio show, now in 200 markets
17. Handouts for customers, covering topics such as why use a REALTOR®, how to prepare for a home sale, and what you need to know about home inspections, which are available through REALTOR® Magazine Online and HouseLogic
18. REALTOR® Content Resource, from HouseLogic, which makes free information available for agents, as part of their marketing efforts, to share with customers on home improvements and maintenance, among other consumer-oriented topics

Creating policies and information tools that support your business:

19. Setting rules and standards for MLSes through NAR’s MLS Policy division that help maintain an orderly real estate market
20. Providing print and digital publications and resources -- like REALTOR® Magazine, REALTOR® Association Executive Magazine, and the NAR Weekly Report -- that spotlight trends and provide insights to help  members and association executives be more successful in their business.

Research Intelligence

Producing market research unavailable elsewhere:

21. Profile of Home Buyers and Sellers
22. Home Buyers and Sellers Generational Trends
23. Profile of Home Buyer Feature Preferences
24. Investment and Vacation Home Buyers Survey
25. Profile of International Home Buying Activity
26. Member Profile and Commercial Member profile (which enable members to benchmark their performance against their peers)

Advancing your industry through authoritative, closely tracked economic indicators:

27. Monthly existing-home sales data
28. Monthly pending home sales index
29. Quarterly  housing affordability index
30. Quarterly metropolitan median home prices

Member Benefits

Discounting products and services from major providers to save you money:

31. Technology: Dell, Hewlett-Packard, Lenovo, Sprint, Xerox
32. Autos: Chrysler, Avis, Budget, Hertz
33. Office services: FedEx, OfficeMax
34. Financial services and risk management: American Home Shield, Victor O. Schinnerer,
35. Personal finance and insurance: REALTORS® Insurance Marketplace, REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, Liberty Mutual, Drug Card America, REALTORS® Dental Insurance, REALTORS® Core Health Ins., SMART Short Term Medical, Members Major Medical Plans
36. Transaction management: DocuSign, ZipForm, relay
37. Marketing resources: Lowe’s, FedEx Office, Multi Merchant Prepaid Card, Ifbyphone, Xceligent


Helping you increase your professionalism through degree-, designation-, and certification-granting programs and through continuing education credit:

38. Master of Real Estate (MRE) degree through REALTOR® University
39. CE credit, designations, and certifications through REALTOR® University
40. Designations and certifications include, among the newer ones, Military Relocation Professional (MRP), Short Sale and Foreclosure Resource (SFR), and Seniors Real Estate Specialist (SRES)
41. NAR’s business specialty divisions, including Global, Commercial, and Land, among others, each offers classes and other education opportunities targeted to their specialties
42. E-books from NAR’s Virtual Library that are available for borrowing via computer or tablet
43. REALTOR® Magazine’s Architecture Guide, which offers members basic illustrations and definitions of popular residential architecture styles and features
44. Classes, booklets, and other resource material aimed at keeping you aware of, and operating in accordance with, federal Fair Housing laws prohibiting discrimination in the marketplace


Helping you extend your referral partners nationally and internationally:

45. REALTORS® Conference & Expo every November
46. REALTOR® Party Convention & Trade Expo (f​ormerly REALTORS® Midyear Legislative Meetings & Trade Expo) every May in Washington
47. Young Professionals Network, which in addition to offering networking opportunities, provides to an entry point into association involvement
48. REALTORS® Political Action Committee (RPAC), which in addition to its critical role in association advocacy, offers opportunities to network with some of the real estate industry’s most involved practitioners
49. NAR’s business specialty divisions -- including ones targeted to the needs of state and local association executives, as well as commercial, global, and land practitioners, among others – that offer opportunities to network with one’s peers.

Legal Help

Supporting you, your brokerage, and your association on legal matters:

50. Financial and technical help on industry-important legal cases through Legal Action Program
51. Legal help through friend-of-the-court briefs and other actions to help inform court analyses of cases
52. Compliance best practices on regulatory matters of national scope
53. Summaries of latest real-estate-related state and national court decisions


Offering resources to help you operate your business safely:

54. Regularly occurring safety webinars and articles for managers and agents in NAR’s publications and on its websites
55. Pre-packaged presentations for managers available through REALTOR® Magazine Online
56. Banners and widgets
57. Safety checklists and other handouts for agents and their customers, also available through REALTOR® Magazine Online and REALTOR.org 

Professionalism and Cooperation

Advancing your industry through standards of professionalism:

58. Establishing and maintaining the REALTORS® Code of Ethics, the cornerstone of the REALTOR® organization and the distinguishing characteristic of your membership
59. Setting forth policies and procedures to ensure vigorous, fair, and impartial enforcement of the Code by local and state associations
60. Using dispute resolution, mediation, and arbitration tools and procedures to provide efficient and economical resolution of contractual disputes between members
61. Providing resources and tools to communicate your commitment to the Code and professionalism to clients and customers
62. Offering new and continuing member ethics training available online 24/7 at no cost
63. Providing world class mediation and advanced professional standards training
64. Minimizing the potential for fair housing violations through assistance in understanding and complying with Article 10
65. Efficiently and effectively facilitating cooperation between REALTORS®, contemplated as the norm in the Code, through the MLS
66. Ensuring through MLS and membership policies that REALTOR® membership and MLS participatory rights are available on reasonable and nondiscriminatory terms
67. Using the IDX and VOW policies to ensure the ability of MLS participants to conduct brokerage activities, including advertising other participants’ listings online