Introduction

The NATIONAL ASSOCIATION OF REALTORS® is the proud owner of numerous MARKS, including but not limited to the REALTOR® LOGO, and the terms REALTOR®, REALTOR-ASSOCIATE®, REALTORS®, and REALTOR-ASSOCIATE®s, which may be referred to collectively as the MARKS.

This manual explains the application of guidelines to assist in the proper use of the MARKS.

The MARKS are collective membership marks which serve to identify members of the National Association and distinguish them from non-members. Since 1916, when the unique term REALTOR® was first established, the public has come to recognize those who use the MARKS as members of the NATIONAL ASSOCIATION OF REALTORS®.

Preservation of trademarks requires that they be used only in their trademarked form. They should be distinguished from traditional words and must always include the registration symbol "®."

The purpose of this manual is to protect the MARKS and assure that they are used consistently.

REALTOR® is a registered collective membership mark which may be used only by real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.

©2002 NATIONAL ASSOCIATION OF REALTORS® 3/02