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RCA Brand Style Guide
The goal of this style guide is to give you the tools you need to best promote the RCA brand and raise awareness of the commercial division of NAR. The branding of commercial real estate in this way encourages members and non-members to think of NAR as THE resource for all commercial real estate information and education. One way to achieve broader awareness and comprehension is to build on the NAR brand through the consistent use of a distinct visual identity. The logo and style guidelines will help you create unified commercial real estate-focused communications that make a clear and strong impression. The RCA Brand Style Guide provides samples and directions for RCA logo usage. This Guide should be read by all staff that incorporates the RCA logo into their daily business communications. We hope the enclosed material will make your job just a little bit easier. Should you have any questions, please feel free to contact any of the RCA Staff Team at 1-888-648-8321.
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