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New ABR® App for iPhone Helps REALTORS® Connect with Buyers

Media Contact: Leanne High / 202-383-1290 / Email

CHICAGO (January 24, 2011) - Realtors® who work with buyers now have a new resource available through the ABR® App for the iPhone. Available now through the iTunes store, this new benefit will help Accredited Buyer’s Representative (ABR®) designees grow their business while also connecting with home buyers.

The ABR® iPhone App is the latest resource from the National Association of Realtors®’ Real Estate Buyer’s Agent Council. This powerful and practical app was developed by Jacobs & Clevenger, a multichannel marketing communications firm, working in close partnership with the NAR.

“The ABR® iPhone App is one more resource that helps Realtors® add value to the real estate transaction,” said NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, R.I. “Realtors® apply technology to enhance business processes and client relations, and the resources available through the ABR® iPhone App are extremely practical both as a professional resource and when out in the field with buyers.”

The ABR® App for the iPhone is designed to help buyers’ agents access useful member benefits while on the go. Users have access to resources for home buyers, finance calculators, marketing tips and articles from Today’s Buyer’s Rep, REBAC’s monthly membership newsletter. Realtors® can also use the app to share useful articles with potential buyers via e-mail.

“Today’s agents are increasingly using smart phones in their day-to-day business,” said Marc Gould, executive director of REBAC. “This application not only allows NAR members access to the many tools and resources available through REBAC membership, but also it provides them with the ability to share these resources with today’s buyers.”

Agents interested in learning more about the ABR® App for iPhone or the ABR® Designation can contact REBAC at 800-648-6224 or visit www.rebac.net.

Jacobs & Clevenger is an independent, multichannel marketing communications agency that provides direct, digital, database and brand marketing solutions. The agency helps clients grow their brands and their businesses through apps, webinars, viral games, search engine marketing, e-mail campaigns and the mobile optimization of websites. To learn more, visit www.jacobsclevenger.com.

A wholly owned subsidiary of the National Association of Realtors®, the Real Estate Buyer’s Agent Council is the world’s largest association of real estate professionals focusing specifically on representing the real estate buyer. With more than 40,000 active members, REBAC awards the Accredited Buyer’s Representative (ABR®) designation to Realtors® who work directly with buyer-clients. To learn more visit REBAC.net.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

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Information about NAR is available at www.realtor.org. This and other news releases are posted in the News Media section.