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New NAR Benefits Partner Improves Realtor®-Client Communications

Media Contact: Leanne High / 202-383-1290 / Email

WASHINGTON (May 16, 2011) - As Realtors® and their clients becoming increasingly more mobile, Realtors® must ensure that buyers and sellers can reach them at a moment’s notice. Ifbyphone, a voice-based marketing automation platform, provides a solution that enhances voice transactions and is now available to members of the National Association of Realtors® through the REALTOR Benefits® Program.

Ifbyphone is offering two products to NAR members – Ifbyphone for Realtors® and Ifbyphone for Realtors® Plus. This industry-leading product suite of voice communications services allows Realtors® to manage, measure and automate calls on any phone at any time.

“Ifbyphone offers a unique product from which Realtors® can truly benefit,” said NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, R.I. “With Ifbyphone’s voice communication platform Realtors® can improve their client relationships and close more transactions at the same time. Working in a mobile, fast-paced industry requires that Realtors® are easily accessible. With Ifbyphone Realtors® can count on never missing out on communications with clients and potential customers.”

Ifbyphone’s suite of voice communications services is offered to members at an exclusive price and focuses on call tracking, client notifications, call forwarding, interactive voice response and voice automation. The available products connect Realtors® with leads faster by evaluating client contact information and forwarding calls to an individual agent or to an agent team. A voice note system also allows users to leave client- or listing-specific memos, and then review those memos from anywhere, thus supporting a virtual office environment.

“With Ifbyphone we have identified a partner that helps Realtors® never miss a lead, resulting in more time spent with clients and more transactions,” said Bob Goldberg, NAR senior vice president of Marketing and Business Development, Commercial Services and Business Specialties. “Ifbyphone also allows Realtors® to measure and evaluate marketing spending while lowering the cost of doing business. We look forward to working with Ifbyphone to create more solutions for customer interaction in the real estate industry.”

Realtors® can learn more about Ifbyphone and its products at www.REALTOR.org/Ifbyphone/PR or by visiting the Ifbyphone partner page at www.realtor.org/realtor_benefits/benefits_partners/ifbyphone.

NAR’s REALTOR Benefits® Program offers practical solutions for Realtors® on the products and services they use every day. The program includes offerings in a variety of categories from nearly 30 companies recognized as leaders in their respective industries.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

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Information about NAR is available at www.realtor.org. This and other news releases are posted in the News Media section.

REALTOR® is a registered collective membership mark which may be used only by real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics. Not all real estate agents are REALTORS®. All REALTORS® are members of NAR.