WASHINGTON (September 24, 2012) – HouseLogic.com, a comprehensive website about all aspects of homeownership from the National Association of Realtors®, has won Content Marketing Institute’s (CMI) 2012 Content Marketing Orange Award for the Content Marketing “Program of the Year” in the online channel. The Orange Awards are presented to the best examples of content marketing projects, content marketing professionals and content marketing agency innovation.
“We are honored to receive such a prestigious distinction for HouseLogic from the Content Marketing Institute. For more than 100 years, NAR has continually evolved in its leadership role as ‘The Voice for Real Estate,’ and launched the HouseLogic website just two years ago as a forward-thinking initiative to connect directly with homeowners online,” said Pamela Kabati, NAR senior vice president of Communications and HouseLogic spokesperson. “We are proud to be recognized along with other leaders in the field, and congratulate the other Orange Award honorees.”
HouseLogic was chosen for the grand prize over content initiatives nominated from Allstate, Google, Anon Hewitt and Honda. Winners were selected based on marketing effectiveness, technology usage, knowledge sharing, creative storytelling, process excellence, project execution, innovation, responsiveness, campaign effectiveness, and financial impact. Read more about the Orange Awards winners in the CMI press release.
For more information on how to make smart decisions and take responsible actions to maintain, protect and enhance the value of your home, visit www.houselogic.com.
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.