WASHINGTON (February 13, 2014) – The ever-changing technology landscape continues to transform the way that Realtors® and the real estate business operate. To help Realtors® keep up with the latest mobile and web-based technologies that can benefit their business and clients, the National Association of Realtors® is continuing its one-day technology conference series, NAR Tech Edge.
NAR Tech Edge events will be hosted in several locations across the U.S. starting this spring. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, Google and cloud computing, content strategy, social media, the importance of photo and video, and much more.
“Technology plays an essential role in real estate, and staying ahead of the latest technology trends helps Realtors® grow their business,” said NAR President Steve Brown, co-owner of Irongate, Inc. Realtors® in Dayton, Ohio. “NAR Tech Edge is a great opportunity for Realtors® to learn about emerging technologies and how they can enhance business processes and profitability and better connect with their tech-savvy home buying, selling and investing clients.”
According to the 2013 NAR Member Profile, technology is increasingly important for Realtor® business. Nearly all NAR members reported using e-mail daily, and nearly nine in 10 reported daily use of smartphones with wireless e-mail and Internet capabilities. Nearly two-thirds of all Realtors® reported having their own website, and more than half use social media tools regularly.
Realtor® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, will be one of the presenters and emcees for NAR Tech Edge’s 2013 tour. Lublin has been recognized as a thought leader for his insights regarding social media and its use in the real estate business. NAR Director of Digital Engagement Nobu Hata will emcee and also present at NAR Tech Edge events. Hata is an industry veteran and an expert in marketing and communications trends, social media, and technology in the real estate industry.
Realtor® Maura Neill, an active agent with RE/MAX Around Atlanta, will also emcee and present at NAR Tech Edge. Neill is a social media and technology devotee and a real estate speaker and instructor on subjects such as real estate technology, building business via social media, customer service and client retention. NAR Tech Edge will take place in Chicago in April; greater Detroit and Atlanta in June; Sacramento in August; and greater Phoenix and Cleveland in September. More locations may be coming. For more information and to register, visit www.epronar.com/nar-tech-edge. Media and non-NAR members are welcome to attend.
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.