At the core of every Realtors®’ business model is building and developing relationships. For a growing number of real estate professionals, social media offers a way to meet potential clients where they are and provide information the way those prospects want it. One of today’s most popular social sites is Pinterest, an online social pin board that allows users to “pin” interesting images and related URLs in one online location.
As the third largest social networking site behind Facebook and Twitter, Pinterest is rapidly becoming a “go-to” site for the more than 60 percent of Realtors® who are using social media or planning to in the future.
How Social Media Changed the Game… Just four years ago, about 5 percent of Realtors® used social media; today, nearly 50 percent do. Talk to Realtors® about how they use social media in their real estate business. How many of their client relationships began online? Do they see social media as a necessity or an added bonus?