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Real Estate Story Ideas

These housing and real estate story ideas are designed to help media generate content for news stories. Three timely topics, accompanied with background information and facts related to the real estate market, are featured each month. REALTOR® associations and members can also take these story ideas and create content for their local newspaper, magazines, newsletters, blogs and websites.

For more information or to arrange an interview with a REALTOR®, contact Maggie Kasperski at 202-383-1290 or mkasperski@realtors.org.

August 1, 2012
Home prices are on the upswing in an overwhelming majority of metropolitan cities, and as eager buyers rush in to snap up property and cash in on the best bargains, inventory is tightening and properties in the lower price ranges are becoming scarce.
August 1, 2012
When it comes to remodeling their house, homeowners may want projects that will give them the most bang for their buck or the greatest return on investment. If recouping the largest percentage of cost is a top priority, then read on for a few projects it might be best to avoid.
August 1, 2012
At the core of every Realtors®’ business model is building and developing relationships.  For a growing number of real estate professionals, social media offers a way to meet potential clients where they are and provide information the way those prospects want it. 
July 1, 2012
Walkable neighborhoods are more popular among consumers than ever. According to a new study conducted by the Brookings Institution, people prefer to live in communities that allow them to walk to shops, parks and other destinations and will pay more for a home that allows them to do just that.
July 1, 2012
The home search process can be exciting and extensive as buyers take steps toward investing in their futures. The length of time it takes to find that special home varies from buyer to buyer, but on average the search takes about 12 weeks, according to the National Association of Realtors® 2011 Profile of Home Buyers and Sellers.
July 1, 2012
After years of short-term extensions, Congress has passed a five-year reauthorization of the National Flood Insurance Program.
June 1, 2012
In areas across the country, bidding wars are back. A recent Los Angeles Times article reports many housing markets have become much more competitive among would-be buyers.
June 1, 2012
Many families look forward to the arrival of summer and summer vacations. While the warm weather, the packing away of winter clothes and the anticipation of a getaway destination can be exciting, it’s important to remember to take the necessary safety precautions to protect your home while  away.
May 1, 2012
Small businesses are an integral component of a thriving national economy. But according to NAR’s annual Commercial Real Estate 2012 Lending Survey, the lending environment  is tightening for those businesses and hindering a commercial real estate recovery.
May 1, 2012
In yet another strong signal the housing market is on the way to recovery, the 2012 NAR Member Profile shows Realtor® income and business is growing after years of decline. The median income for Realtors® grew 2.3 percent to $34,900 in 2011, the first overall gain in nine years.
May 1, 2012
On May 31, 2012, the National Flood Insurance Program is once again set to expire. Since 2008, the NFIP has been extended 17 times, and allowed to expire twice.
April 1, 2012
HouseLogic.com, NAR’s award-winning website about all aspects of homeownership, has been selected as an Official Honoree of the 16th Annual Webby Awards in the Lifestyle category. HouseLogic received recognition for superior quality and outstanding caliber of work.

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