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Public Awareness Campaign: Fence Sitters
Fence These days, many families who aspire to become homeowners are taking a “wait-and-see” approach, trying to buy at the “bottom” of the market. The problem with trying to time the market is that you can’t time the market. Conditions in many markets today are very favorable for home buyers; housing affordability has improved, and mortgage rates are once again near historic lows.

“Fence Sitters” encourages potential home buyers to make decisions based on family needs and local market conditions rather than being influenced by national reports that have little relevance on an individual level.

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For Associations
These ads are available for local and state associations to customize.
Fence Sitters Print Ad
Fence Sitters Billboard
Fence Sitters Bus Shelter
Fence Sitters Poster

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Title Cable/DSL T1
Housewarming / TVViewDownload43 sec.21 sec.
Fence Sitters / TVViewDownload77 sec.38 sec.
Fence Sitters / Radio:30ListenDownload8 sec.4 sec.
Fence Sitters 8000/ Radio:30ListenDownload7 sec.3 sec.
Fence Sitters / Radio:60ListenDownload17 sec.8 sec.
Fence Sitters 8000/ Radio:60ListenDownload14 sec.7 sec.
Good News 8000 / Radio:30ListenDownload5 sec.2 sec.
8000 Reasons / Radio:30ListenDownload5 sec.2 sec.


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