These days, many families who aspire to become homeowners are taking a “wait-and-see” approach, trying to buy at the “bottom” of the market. The problem with trying to time the market is that you can’t time the market. Conditions in many markets today are very favorable for home buyers; housing affordability has improved, and mortgage rates are once again near historic lows.
“Fence Sitters” encourages potential home buyers to make decisions based on family needs and local market conditions rather than being influenced by national reports that have little relevance on an individual level.
Preview Advertising Materials
For Associations
These TV and radio ads are available for local and state associations to customize.
If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.