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Public Awareness Campaign: Media Plan
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Media Plan In 2008 as in 2007, Public Awareness Campaign ads will be broadcast nationwide from January through November, continuing the campaign’s on-air presence for 11 months of the year. Campaign ads will air more than 10,400 times on national TV and radio outlets . The campaign continues to build a national presence for NAR on primetime TV, with a 50 percent increase in network primetime weeks, including the addition of FOX primetime. Public Awareness Campaign ads will be seen in top ABC and CBS programs such as Extreme Makeover, Home Edition; Grey’s Anatomy; House; How I Met Your Mother; Two-and-a-Half Men; CSI: NY; and NCIS. Ads will also appear on new primetime programs, including Pushing Daisies; K-Ville; The Big Bang Theory; Samantha Who?; and Cane. Public Awareness Campaign ads will continue their presence in early morning programs like ABC’s Good Morning America and the CBS Early Show. Based on the success of last year’s sports programming schedule, NAR has added spots during select NFL and college football games, and will once again air spots during the NCAA Men's Basketball Tournament and during the major league baseball playoffs. On cable, look for Public Awareness Campaign ads on ABC Family, CMT, Comedy Central, Discovery Home, DIY, Fine Living Network, Food Network, HGTV, National Geographic, TBS, The History Channel, TLC, TNT, USA, and VH1. For the fourth consecutive year, NAR will continue to target the important and growing Hispanic market with 562 spots on Spanish language TV, airing on Univision, Telemundo, and Galavision. Radio continues to play a key medium for the campaign with 39 weeks of activity in 2008. The campaign will also air on a broad range of national radio properties and shows, including NPR programs “Wait Wait…Don’t Tell Me!” and “Car Talk,” the ABC radio network, ESPN Radio, Premiere Radio Networks, Westwood One, and XM Satellite Radio. | | 
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