Media Plan
The 2013 Public Advocacy Campaign media buy is optimized to effectively target the influential advocacy-focused audience. Heavy advertising rotations in TV and radio, combined with NAR’s advocacy efforts, magnifies the campaign's impact exponentially in households all across America.
Through almost 18,500 spots, our pro-homeownership advocacy messages will reach the average consumer a potential of 22 times via 4 billion impressions in 2013.
New TV spots will run on your favorite prime time programs including 2 Broke Girls, Castle, Criminal, Minds, CSI-NY, Dancing with the Stars, Elementary, The GRAMMY® Awards, Grey’s Anatomy, Hawaii Five-O, Mike and Molly, The Middle, NCIS, Once Upon a Time, Primetime and Vegas.
The cable TV mix includes the following stations: AMC, Animal Planet, BBC-America, Biography, Destination America, Hallmark Channel, Hallmark Movie Channel, History 2, Investigation Discovery, Ion, Military, National Geographic, Science, TLC, We and The Weather Channel. You can also see NAR’s advertising on your favorite shows in syndication, including 30 Rock, Everybody Loves Raymond, Frasier, Friends, The Office and Seinfeld.
Sports programming will continue to play a strong role, with spots running during MLB, NFL, NCAA Football and NCAA Basketball games.
And both sides of the aisle get airtime with commercials running on Fox News and MSNBC within programs such as Fox and Friends, Huckabee, On the Record with Greta and Morning Joe.
This year’s radio program includes top-tier national radio networks including AdLarge, Crystal, Cumulus, Dial Global, NPR, Premiere and USRN. With an emphasis on news, talk shows and sports programming, the Public Advocacy Campaign spots will be running on popular programming including Wall Street Journal’s “This Morning Show,” “Larry Kudlow Show,” “Sean Hannity Show,” NCAA Football and NFL games.
To further extend the comprehensive 2013 media buy, the upcoming year will also feature added-value on-air integrations including AMC’s Story Notes Sponsorships, Animal Planet’s Wild Appalachia
sponsorship, the BBC’s Chef Wars sponsorship, CBS Sports’ SEC football sponsorship, Hallmark’s Home and Family sponsorship and Military’s American Heroes vignettes.
