Welcome to the National Association of REALTORSŪ Public Awareness Campaign site. Here you can:
- Learn about the strategy behind the current campaign and the results of past efforts
- View campaign materials for association and member use
- Order materials and contribute to the campaign's success within local markets
New in 2009
NAR established the Public Awareness Campaign more than a decade ago to convince home buyers, sellers and investors about the value of working with a REALTORŪ. Last year, the campaign expanded its messages to educate consumers about the benefits of homeownership and buying opportunities in a changing real estate market.
The 2009 Public Awareness Campaign commercials focus on motivating buyers into the market. New TV ads, in tandem with new radio spots and print materials, explain the buyer opportunities available in many of today’s real estate markets, convey the financial and social benefits of owning a home, and continue to emphasize the importance of working with a REALTORŪ.
And in an ongoing effort to educate buyers about the opportunities in today's market, the campaign is running new TV and radio ads that reinforce messages about the temporary $8,000 tax credit, and urges them to contact a REALTORŪ to help them realize their dreams of homeownership.
"Buyer Strength“ explains that current conditions such as low interest rates and available properties put many potential home buyers in a position of strength.
"Fence Sitters“ encourages people to make home buying decisions based on family needs and local market conditions rather than being influenced by national reports that have little relevance on an individual level.
 "Home with a View" ” demonstrates that homeownership bestows social benefits as well as financial ones – it’s an investment in your future.
To enhance the campaign’s effectiveness and reach, the ads direct consumers to the campaign’s microsite, www.HousingMarketFacts.com, which educates potential home buyers about the value of homeownership, provides resources and research about the current housing market and industry issues and, of course, helps buyers and sellers find a REALTORŪ.
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