REALTORS® are real estate professionals who are experts in marketing and negotiation. REALTORS® can help a seller set a realistic price and ensure the proper paperwork and various disclosures and inspections are handled correctly. REALTORS® know best how to prepare a home and maximize value, provide broader exposure to the market and are more likely to generate multiple bids than a seller on their own.

In addition, REALTORS® are experts in attracting qualified buyers. A professional can show a home more objectively than can a seller who may be emotionally attached to the home, and who might become unnerved by prospective buyers’ critical comments. The real estate pro also checks the financial capability and bona fides of buyers before allowing them onto a seller’s property.

Use these materials to convince would-be for-sale-by-owners (FSBOs) of the value of hiring a REALTOR®.

Preview Advertising Materials
For Associations
These ads are available for local and state associations to customize.
FSBO Print Ads
FSBO Billboards
FSBO Bus Shelters
FSBO Posters

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Title Cable/DSL T1 Don't Try This at Home / TV View Download 16 min. 8 min. Don't Try This at Home / Radio Listen Download 6 sec. 3 sec.

For REALTORS®
FSBO Web Banners

Customize Materials
The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication. Due to large file sizes for bus shelters and billboards, you will be contacted to make arrangements for delivery of high-resolution artwork for these outdoor layouts after you submit your customizable information.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Order Materials
If your publication needs print ads in sizes other than 11 X 17, 8.5 X 11, 10.75 X 8.25, 5.375 X 8.25, 5.375 X 4.125 or 4.25 X 5.5, you can request other customized sizes for a fee.

If you would like to customize the radio or television ads, use this order form.