In 2008, NAR's Hispanic outreach campaign continues to reach this important and growing consumer segment with new television and radio commercials, print ads, outdoor and bus shelter ads, posters and Web banners, all available for state and local association use.

The primary message, "Ask if your agent is a REALTOR®, a member of the National Association of REALTORS®," is especially important to Hispanic consumers. This specific call-to-action assures consumers that they are working with someone they can trust—someone who will work closely with them throughout the process.

The Spanish-language messages:

• Introduce Hispanic buyers to the REALTOR® name and the people who identify themselves as REALTORS®
• Let buyers know that REALTORS®, as members of the National Association of REALTORS®, are best prepared to help them find their home
• Help consumers understand how REALTORS® guide them through a potentially complicated and fearful process; a REALTOR® will answer their questions, address their concerns, and understand their needs

If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.

Title Cable/DSL T1 Hispanic / TV View Download 53 sec. 26 sec. Hispanic / Radio 30 sec Listen Download 7 sec. 3 sec. Hispanic / Radio 60 sec Listen Download 14 sec. 7 sec.

For REALTORS®
Spanish Language Web Banner

Customize Materials
The online ad generator allows local and state associations to customize standard-size print and outdoor ads by adding information such as the association’s name, phone number, and Web site address. You will be able to preview your customized ad online. After you approve the preview, you can then generate a high-resolution PDF suitable for insertion into a publication. Due to large file sizes for bus shelters and billboards, you will be contacted to make arrangements for delivery of high-resolution artwork for these outdoor layouts after you submit your customizable information.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Order Materials
If your publication needs print ads in sizes other than 11 X 17, 8.5 X 11, 10.75 X 8.25, 5.375 X 8.25, 5.375 X 4.125 or 4.25 X 5.5, you can request other customized sizes for a fee.

If you would like to customize the radio or television ads, use this order form.

View Past Television Ads
These ads are not available for local and state associations to customize.

If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.

Title Paso a Paso (Spanish) / TV View Paso a Paso (Subtitled) / TV View Paso a Paso (Spanish) / Radio Listen