The National Association of REALTORS® is confronting the challenges faced by the real estate industry head on through the new Public Advocacy Campaign. Formerly the Public Awareness Campaign, NAR’s national advertising efforts are now focused on the advocacy issues that affect REALTORS® and their clients’ ability to buy, sell and own real estate.
The Public Advocacy Campaign will allow NAR to deliver messages quickly and effectively to consumers and public policymakers about issues that matter to REALTORS® and their clients – issues like access to affordable mortgage financing, tax incentives to home ownership, overly stringent credit requirements and cumbersome short sales and foreclosures.
On these pages, you can:
- Learn about the strategy behind the current campaign and the results of past efforts
- View campaign materials for association and member use
- Order materials and contribute to the campaign's success within local markets
Future Generations
NAR’s national advertising highlights the real estate issues that matter to REALTORS® and their clients. The newest campaign, “Moving Pictures”, underscores the value of homeownership from a child’s point of view.
All materials are available on the ad generator – local associations can use these ads in their own markets to reinforce messages about the value of homeownership and of using a REALTOR®.
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