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Public Awareness Campaign
Welcome to the National Association of REALTORS® Public Awareness Campaign site. Here you can:
  • Learn about the strategy behind the current campaign and the results of past efforts
  • View campaign materials for association and member use
  • Order materials and contribute to the campaign's success within local markets
 New in 2010 -- Tax Credit FocusTax Credit
Through April 30, 2010, the Public Awareness Campaign will continue to move buyers into the market with messages about the extended and expanded home buyer tax credit. An expanded media buy began in November 2009, and for the first time ever, Public Awareness Campaign spots aired on national TV and radio outlets in December.

Print ads and other materials are available on the ad generator – local associations can use these ads in their own markets to reinforce messages about the tax credit.

All materials related to the extended and expanded home buyer tax credit are in the "Tax Credit" ” campaign.


Media Plan
Information and materials are available to help local and state associations coordinate their own outreach efforts with the campaign.

Learn more about the current media plan
View the national media plan (*.xls, 479 KB)
View the primetime schedule (*.xls, 25 KB)
Find out when the ads are running this week
Learn how your association can coordinate with the national campaign


Research Results
Each year the National Association of REALTORS® conductstracking studies with consumers and members to assess attitudes and perceptions regarding REALTORS®, the real estate market, and the value of homeownership.

Learn more about consumer findings

Learn more about REALTOR® member findings


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