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Home  >   News Media >   Public Awareness Campaign >   Radio

Public Awareness Campaign: Radio

New Ads Highlight $8,000 Tax Credit
The Public Awareness Campaign radio ads aim to persuade consumers of the benefits of homeownership and the value that REALTORS® bring to the real estate transaction. Six of the current radio spots reinforce messages about the temporary $8,000 tax credit for first-time home buyers and buyers who haven’t owned a home in the past three years, and urges them to contact a REALTOR® to help them realize their dreams of homeownership.

Preview Current Radio Ads
All of the ads below are available for local and state associations to customize and use in their local markets.
Title Cable/DSL T1
8000 Reasons / Radio:30ListenDownload5 sec.2 sec.
Good News 8000 / Radio:30ListenDownload5 sec.2 sec.
Buenas Noticias 8000 / Radio:30ListenDownload5 sec.2 sec.
Buyer Strength : 30 secListenDownload8 sec.4 sec.
Buyer Strength : 60 secListenDownload17 sec.8 sec.
Market Bottom : 30 secListenDownload8 sec.4 sec.
Market Bottom : 60 secListenDownload17 sec.8 sec.
Waiting In Line : 30 secListenDownload8 sec.4 sec.
Waiting In Line : 60 secListenDownload14 sec.7 sec.
Fence Sitters : 30 secListenDownload8 sec.4 sec.
Fence Sitters 8000 : 30 secListenDownload7 sec.3 sec.
Fence Sitters : 60 secListenDownload17 sec.8 sec.
Fence Sitters 8000 : 60 secListenDownload14 sec.7 sec.
Code of Ethics : 60 secListenDownload10 sec.5 sec.
Hispanic 8000 : 30 secListenDownload10 sec.5 sec.
Hispanic 8 of 10 : 30 secListenDownload7 sec.3 sec.
Hispanic 8000 : 60 secListenDownload20 sec.10 sec.
Hispanic 8 of 10 : 60 secListenDownload14 sec.7 sec.
Know How to Sell : 30 secListenDownload7 sec.3 sec.
Know How to Sell : 60 secListenDownload14 sec.7 sec.
CommercialListenDownload8 sec.4 sec.

If you represent a state and local REALTOR® association and would like to customize these radio ads, visit the ad generator.

If you would like to plan a local media outreach strategy using the radio ads, visit the Local Campaign Planning section of this site.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.


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