The National Association of REALTORS®’ network radio campaign complements the messaging of the television commercials. Radio runs nationally in 30- and 60-second units.
If television is too expensive for your budget, radio is an excellent alternative. Radio works well as a support medium and has low costs relative to television. Radio allows selective demographic targeting through a wide variety of stations and formats.
If you are considering a local or state television campaign, each of the current Public Awareness Campaign radio commercials is available in a :50/:10 second version, which can be customized for your state or local association.
Preview Current Radio Ads
Although only the Building Wealth, Home Values, and Hispanic ads are running as part of the 2008 national media buy, all of the ads below are available for local and state associations to customize and use in their local markets.