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Public Advocacy Campaign: Radio

Reinforcing our Messages in Radio
The newest radio spot, "Dreams," is airing on stations across the country as part of the national media buy.

Additional radio spots are available for local and state associations to customize and use in their local markets. The What Matters Most and Spanish spots focus on the benefits and value of homeownership; the Code of Ethics spots persuade consumers of the value that REALTORSŪ bring to buyers, sellers and investors; and Commercial explains the benefits of working with a REALTORŪ who specializes in commercial real estate.


Preview Current Radio Ads
All of the ads below are available for local and state associations to customize and use in their local markets.

Title Cable/DSL T1
Dreams / RadioListenDownload9 sec.4 sec.
What Matters Most : 30 secListenDownload10 sec.5 sec.
Code of Ethics : 60 secListenDownload10 sec.5 sec.
Commercial : 30 secListenDownload9 sec.4 sec.

If you represent a state and local REALTORŪ association and would like to customize these radio ads, visit the ad generator.

If you would like to plan a local media outreach strategy using the radio ads, visit the Local Campaign Planning section of this site.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.



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