If television is too expensive for your budget, radio is an excellent alternative. Radio works well as a support medium and has low costs relative to television. Radio allows selective demographic targeting through a wide variety of stations and formats.

If you are considering a local or state television campaign, each of the current Public Awareness Campaign radio commercials is available in a :50/:10 second version, which can be customized for your state or local association.

Preview Current Radio Ads
Although only the Building Wealth, Home Values, and Hispanic ads are running as part of the 2008 national media buy, all of the ads below are available for local and state associations to customize and use in their local markets.

Title Cable/DSL T1 Building Wealth : 30 sec Listen Download 7 sec. 3 sec. Building Wealth : 60 sec Listen Download 12 sec. 6 sec. Home Values : 30 sec Listen Download 7 sec. 3 sec. Home Values : 60 sec Listen Download 14 sec. 7 sec. Hispanic : 30 sec Listen Download 7 sec. 3 sec. Hispanic : 60 sec Listen Download 14 sec. 7 sec. Know How to Sell : 30 sec Listen Download 7 sec. 3 sec. Know How to Sell : 60 sec Listen Download 14 sec. 7 sec. Code of Ethics Listen Download 10 sec. 5 sec. Don't Try This at Home Listen Download 6 sec. 3 sec. Commercial Listen Download 8 sec. 4 sec.

If you represent a state and local REALTOR® association and would like to customize these radio ads, use this order form.

If you would like to plan a local media outreach strategy using the radio ads, visit the Local Campaign Planning section of this site.

As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.

Listen to Past Radio Ads
These ads are from previous years of the campaign. They are not in active circulation and are not customizable; they are presented here to give visitors a sense of the campaign’s history.

Title Buyer Listen Seller Listen Making a Difference (Mintz :30) Listen Making a Difference (Mintz :60) Listen Homes with Character Listen Not This Owner Listen Who's Going to Help? Listen Good Time to Buy 30 sec / Radio Listen Good Time to Buy 60 sec / Radio Listen Entrepreneur Listen Paso a Paso (Spanish) Listen